Sky Italia he decided to strengthen significantly his position in the panorama of sports television rightsacquiring in exclusive the rights for the broadcast of matches Champions League, Europa League And Conference League for the three-year period 2024-2027. This strategic move excludes any possibility of sharing with other broadcasters, guaranteeing that all the matches of the Italian teams will only be visible on the platforms Sky or Now. Even the matches of the new Champions League will not be broadcast free-to-air, not even on Tv8the flagship network of the home media company Comcastfurther confirming Sky’s decision to maintain exclusivity.
According to what was reported by Sun 24 HoursSky has adopted a policy of zero sublicenses and no agreements with other broadcasters regarding European football. This choice highlights Sky’s intention to maximize benefits for its subscribers and increase revenues by securing the rights acquired for the period 2024-27. This strategy was impossible to implement in the previous three years due to a three-year preventative block imposed byItalian antitrust. This block was imposed after the attempted purchase, which then failed to materialise, of the technological platform R2 used by Mediaset Premium for broadcasts.
Without the constraint ofAntitrustSky was able to focus decisively on European competitions. Although no official figures have been released, the rumors of 2023 suggest that Sky spent approx 660 million euros for the television rights of Champions League (185 games out of 203 per season), Europa League And Conference League for the three-year period 2024-2027. This figure represents a significant investmentbut also a necessary step to guarantee an exclusive and high-quality experience for its subscribers.
For the next three seasons (July 2024 to June 2027) Sky Sports it will increasingly be the home of European Cups. There UEFA Champions League it will have a new extended format with matches every month from August to May and only on Sky 185 games out of 203 per season of the most prestigious football competition in Europe. The group stage will be more exciting and unpredictable thanks to a single group of 36 teams which will make the UEFA Champions League the real European championship. Each team will play more matches in the group stage than in the current format (8 instead of 6) and will face more opponents (8 different ones instead of 3). Another novelty is the introduction of the play-offs at the end of the group stage to access the round of 16, where the direct elimination phase will begin. Also there UEFA Europa League and the UEFA Conference League are renewed and from July 2024 to June 2027 the 343 games per season of the two competitions will be broadcast exclusively on Sky.
«We are really excited to continue to be UEFA’s partner and to offer our subscribers exclusively the great matches of these important European competitions until 2027» – comment Andrea Duilio, CEO of Sky Italia. “With the renewal of the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League, our Casa dello Sport will host many seasons of exclusive live events. A confirmation of our commitment to investing in high-quality content to bring Sky families a varied and quality offer, which combines Italian and international cinema, entertainment, TV series and major sport with the best possible viewing experience ».
Also the offer on A league it is renewed from the 2024/25 season. On Sky 114 Serie A matches per season, including at least 30 of the best 76 games of the championship and many more matches of the best teams with the confirmation of the evening slots of Saturday evening and Monday evening at 8.45pm and the novelty of the Sunday slot at 6.00pm. Furthermore, Sky confirms itself as the home of Premier League. The most followed football championship in the world will be exclusively on Sky until the 2027/28 season. From 2024 and for 5 years (until 2028) the spectacle of great tennis and the exploits of Italian tennis players will be on Sky only all year round. In fact, Sky broadcasts the tournaments exclusively ATP Masters 1000, ATP 500 and ATP 250 and tournaments WTA 1000, WTA 500 and WTA 250. Plus, the great confirmations of Wimbledon, the Italian Internationals, the ATP Finals and of Davis Cup. And only on Sky the entire longest motor season ever live exclusively, with 24 Formula 1® GPs and 21 MotoGP™ GPs. Sky’s summer 2024 will be colored blue. Only on Sky can you see all the 51 matches of UEFA Euro 2024 and from July 26 the Paris 2024 Olympic Games on 10 Eurosport channels which will be available on Sky, of which 8 new ones entirely dedicated to Gamesso as not to miss out on a single medal.
As for the Italian teams, they will be eight those who will participate in European competitions: five in Champions League (Inter, Milan, Juventus, Atalanta and Bologna), two in Europa League (Rome and Lazio) and one in Conference League (Fiorentina). This representation confirms the strength and competitiveness of Italian football at a continental level and offers Sky further leverage to attract and retain football-loving subscribers.
Sky Italia therefore seems determined to capitalize on its assets as much as possible exclusive rights, offering its subscribers extensive coverage of the main European football competitions. This exclusivity strategy and the choice not to share the rights with other broadcasters underlines Sky’s desire to consolidate its position as a leader in the sports television rights market, in a context of growing competition and continuous evolution of the sector. Investing in European competition rights represents not only a significant economic commitment, but also a clear statement of intent: Provide a viewing experience unique and of high qualitystrengthening the bond with subscribers and increasing the value of the Sky brand in the television market.
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