TRENT. “I started publishing 5 years ago, sunrises and sunsets on the Marmolada: pure fun, a pastime”, he says Carlo Budel, manager of the Punta Penia RefugeWhile Giselda Torresan driving Malga Bocchette on Monte Grappa and Big Brother competitor he adds: “I talk about my walks and life in the mountains. It started a bit by chance but it has been a journey that has lasted for years. I worked as a worker and now I have a project to carry out, hopefully within this year To earn, you have to work.”
Can the Alps and the mountain people be described and “built” also through social networks? Montanans who don’t call themselves real “influencers” but they are very popular on social media and which reinforce consolidated images or destroy them. If the present of the mountaineer also passes through Instagram, the challenge of the future is to tell a story about a mountain far from stereotypes, developing a narrative that is beneficial for the territories. This is the theme of “Influencers: the mountain on Instagram“, appointment of “An hour to acclimatise” in the frame of Trento Film Festival.
Guests of the branded event The Other Mountain organized with The Dolomites, There will be nice weather, Alto Rilievo-mountain voices And Protect our winters were Giselda Torresan, Carlo Budel, Valentina Ciprian and Luca Baz in a dialogue with Michele Argenta with Pietro Lacasella, Sofia Farina And Luca Pianesi, director of the Dolomiti And The Other Mountain.
“There is no recipe for positive use of social media, there are no fixed patterns,” says Ciprian. “There are elements that need to be paid attention to between personal use or to convey a complex and structured project. There is a responsibility towards what you publish“.
In fact, social media also has an incredible ability to involve people emotionally. You become attached to a face, you create an empathetic bond, and so the information settles more effectively and often favors change. Why the changeit is now well known, it is often stimulated by emotions.
“Mountain culture has a great history and a century of activity,” explains Baz. “Many are interested in this passion“. One topic addressed is that of preparation when faced an excursion. The educational function of using it on social networks because “the mountains should not be underestimated. After the pandemic – highlights Budel – many people go up to altitude and the numbers of rescues have increased”.
Some ask if it is possible to reach the top of the Marmolada by car or “they contact me – continues Torresan – if I have seen the dog they lost”. Then there are the hatera dynamic that is addressed with serenity.
The refuge “It must remain so. A hydromassage or an excessively sophisticated proposal makes no sense”, comments Budel, then Torresan spoke about the project to relaunch and renovate the mountain hut, a dream for the former Big Brother contestant.
Then there are the “strategies”, “I prefer to leave space for the landscape that I frequent and that I want to tell. This is a spontaneous choice of mine”, continues Ciprian, who on medium mountain clarified: “The high lands must be respected, they must be understood and understood because there is the risk of encouraging flows that a territory cannot then manage”.
Social media can keep traditions alive and bring “i young – Baz’s words – they contact me to say that they are part of a choir or that they would like to become part of this world”.
A passage on Marmolada tragedy. “A particular year, no snow in winter and spring. I went up at the beginning of June and I remember that it was very hot: the glacier was bad and there were a series of negative coincidences”, concludes Budel.
Giselda Torresanthe Grappa influencer, also spoke about the his experience on Big Brother and in particular of casting and entry into the House.
“Big Brother – he said – does castings around Italy and watches social media. I was contacted and after asking for my number I decided to try.” Not a simple path explains Torresan. “I did the first interview via Zoom and then the various castings began. On the production side there is the looking for characters who know how to work as a team, create dynamics because that’s the game.”
After the process that lasted several months, the call from Big Brother arrived. “I died when I received the call in which they told me ‘pack your suitcase and a car will come to pick you up tomorrow’. I would have ‘killed’ all those who told me to try so hard at the various castings, all of Italy participated and they wouldn’t have chosen someone like me who comes from the mountains and speaks in dialect. I had to buy suitable clothing, 2 thousand euros of clothes and shoes because all of Italy would have seen me. Then I launched myself, also because if the contract was not respected there was a penalty to pay. But there was a lot of fear”
In conclusion, the topic of the Cortina bobsleigh track was touched upon, an in-depth work in “Olympic slide” (People editions), the book of The Other Mountain on the developments of the now “mythical” story of the plant (info here).
