The combination between tennis and Sky Sport is an increasingly successful one. Jannik Sinner it certainly fueled the passion of Italians, who decided to support their idol in every possible way.
The South Tyrolean, however, is not the only Italian to create interest in an ever-growing movement. There are many young tennis players who, tournament after tournament, are making important steps forward. Just think of the exploits of Lorenzo Musetti, Matteo Arnaldi, Flavio Cobolli or Luciano Darderi.
The combination between Sky Sport and tennis is increasingly successful: record numbers
“That tennis is an increasingly solid pillar of the House of Sport is also demonstrated by the numbers: on Sky the ability to catalyze the public’s attention thanks to great matches has in fact grown by 135% compared to last year, effectively bringing this sport to total 22% of Sky Sport’s overall audience.
Suffice it to say that on the dedicated Sky Sport Tennis channel alone, unique daily contacts have substantially doubled (+87%) compared to the same period in 2023, reaching 665 thousand during tournaments”, we read in the press release released by Sky Sport.
“A week of tennis attracts an average of 1 million 883 thousand unique viewers in front of the TV, +67% compared to a year ago. The numbers of unique daily viewers of the three ATP Masters 1000 played so far are especially high: 3.4 million for Indian Wells, 4.3 million for Miami and 3.7 million for Monte-Carlo.
Furthermore, 3 of the 6 most watched tennis matches ever in the history of Sky are also from 2024: the final of the Masters 1000 in Miami between Sinner and Dimitrov and the semi-finals of the Masters 1000 in Monte-Carlo (Sinner-Tsitsipas) and Miami (Sinner-Medvedev).
In the rankings they are in 2nd, 5th and 6th place respectively.”
