«You are saying inaccurate, hypocritical things. You are dishonest, you are looking for mud.” This is a summary of the answers of Francesca Fagnanito the microphones of Rajae (see report), to the investigation of The news spreads on the repeated performance – by the journalist professional – of expensive jewelry of a note designer labels in TV and on magazine. Investigation started after numerous reports received by satirical news and from articles published in the media.
Strip, tonight, shows the “smoking gun”, the evidence that disproves Fagnani’s justifications. A video interview, published in May 2023 by Vanity Fairin which the journalist who claims not to do advertising declares: «I’m wearing jewels by… (name of the brand, ed.), they accompanied me to Sanremo and for this edition of Beasts. They have a very strong personality, they are sensual, rock, very feminine and have a connection with nature…”. All accompanied by shots that show off necklace, ring, earrings and, above all, with an explicit wording “advertised partnership made with (brand name, ed.)”. Video commented by Fagnani on social media with a little heart and a flower.
We remember that thearticle 10 of the Consolidated text of the journalist’s duties prohibits journalists from lending their name, voice and image to advertising initiatives. Yet, Fagnani maintains that «many professional journalists are contracted with i brands». So we renew the invitation: why don’t you demonstrate what a “beast” you are by bringing up the names of your colleagues under contract?
He was already writing Antonio Ricci in 1998 in Strip the TV (Einaudi): “TV is porn. From the Greek porne: prostitute (from the verb pernemi: to sell). Like any prostitute she must be dressed up in an exaggerated way for the solicitation. It is crucial to know that TV is not a window on the world, but a window on the market: the largest telemarket since the beginning of the history of humanity”.
