Haven’t booked your holidays yet? Keep in mind that, at this time of year, prices will be so high that they will be practically prohibitive for many families.
The summer of 2024 promises to be particularly expensive for Italians’ holidays. Two recent studies by Assoutenti, published on 8 and 14 June 2024, found a significant increase in prices in the tourism sector. Whether it is flights, accommodation, maritime transport or beach services, costs are growing and will weigh on the budgets of Italian families.
Holidays: prices are unacceptable
According to a joint investigation by Assoutients he was born in Center for training and research on consumption, summer increases are being felt again this year, influencing the choices of thousands of families planning their holidays. Compared to 2023, rates for 37 seaside resorts monitored in August show an average increase of 19.6%.
These increases affect all aspects of holidays, from accommodation to transport and tourist services.
Accommodation rates show notable increases compared to 2023. For example, a family with two children who books a week in a three-star hotel during the August Bank Holiday period you can spend from a minimum of 872 euros in Bibione up to a maximum of 3,500 euros in Porto Cervo. Locations like Sardinia and other Italian coastal areas are driving these increases.
Ferry costs are also increasing. A family with two children traveling by car across Italian sea routes will face an average increase of 6.3% compared to the previous year. For example, the Civitavecchia-Olbia route saw a decrease of 7.4%, while other routes such as Civitavecchia-Porto Torres recorded an increase of 10.2%.
Flights, both national and international, continue to represent a significant expense item. From Rome to the Maldives, for example, a family with two children can expect to spend at least 1,932 euros on return flights, an increase of 44.2% compared to 2023. Domestic routes such as Rome-Cagliari also show significant increases , with increases of up to 67%.
Save money by traveling in June
For those who can bring your holidays forward to Juneyou can benefit from lower prices than at the height of the summer season in August. Second Gabriele Melluso, president of Assoutenti, planning your holidays in June can lead to savings of up to 25%. This is because prices tend to be more contained in this period, before experiencing the August peaks.
Booking a holiday in June can therefore be one strategic choice for families trying to reduce costs.
These increases represent a significant challenge for Italian families, who need to carefully consider their travel options and adjust their spending expectations. Assoutenti called for government intervention to contain prices through measures such as the “tricolor basket”, in order to counteract the economic impact of these high tariffs during the summer season.
