Whether you are a lover of sporty compacts or looking for a premium car with a refined taste, the 1 Series will not disappoint you
The new BMW 1 Series has finally arrived on the market, ready to shake up the smartphone segment premium compact with its beauty, its power and its decidedly inviting price. A return to the past in some ways, which recalls the glories of an era in which the driving pleasure was at the center of the BMW philosophyall seasoned with a hint of nostalgia for the most iconic models of the brand.
Aggressive and modern lines define the character of the new Series 1. The front boasts a prominent grille and sharp headlights which give a decisive look to the look. The slender and dynamic profile is underlined by the alloy wheels which can go up to 19 incheswhile the rear is distinguished by i “L” shaped LED light clusters and for the dual sports exhausta clear indication of the performance hidden under the hood.
Whether it’s an engine petrol or dieselthe Series 1 guarantees emotions behind the wheel. The range includes three- and four-cylinder units, with varying power outputs from 136 HP to 306 HP for the M135 xDrivecapable of burning it 0-100 km/h in just 4.8 seconds.
Cutting-edge technology and engineering BMW they assure optimized consumption and reduced emissionsfor a perfect combination of performance and respect for the environment.
New BMW 1 Series: interiors, technology and prices
The interior of the 1 Series it is a concentrate of comfort, technology and style. The ergonomic seats, available in different configurations and coverings, guarantee optimal support even during longer journeys. The driver orientation is evident in the dashboard, dominated by 10.25 inch central display and from 12.3-inch digital instrument cluster. The tiDrive technology latest generation offers advanced connectivity and an intuitive and customizable user experience. Ample space for passengers and luggage completes the picture, making the Series 1 a versatile car suitable for multiple needs.
But the real surprise of new Series 1 and its affordable price. Starting from €35,750the car is positioned competitively in the segment, challenging rivals emblazoned with a unbeatable quality-price ratio. A truly attractive offer, considering the level of performance, technology and driving pleasure that the Series 1 is able to offer.
The new BMW 1 Series is already available for i test drive at the BMW dealerships. Don’t miss the opportunity to try it and discover the unique driving pleasure that only a Bavarian car can offer.
