TO Seminarin the suggestive “borgo dei pignatari”, the event dedicated tooil according to Slow Food. A discussion between institutions, olive oil producers and experts on the role of communication in the age of social media, to promote quality Calabrian oil beyond regional borders. In Seminara, a municipality sandwiched between the sea and Aspromonte, rich in olive culture and history, where the art of ceramics is still alive, the actors of the Calabrian olive supply chain gather together with experts, institutions and associations to give life to a public debate and a discussion on the role of communication for the most important agricultural sector in Calabria.
The international Slow Food association is more certain than ever that today olive growing in the territories must aim to be able to communicate, in addition to the organoleptic properties, other fundamental values: environmental, nutritional, landscape, relational and cultural of the communities. Indispensable and essential values of Quality. In general, agricultural and manufacturing companies are small businesses, very often run
family, who concentrate their energies and dedicate a large part of their time to taking care of production, be it olive or olive oil. They almost never deal effectively with the communication of their brand, often because they lack an internal figure who can dedicate themselves to the implementation of effective promotional strategies.
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