Apple investors reacted enthusiastically to the WWDC announcements, showing strong appreciation for iOS 18 and especially for the presentation of Apple Intelligence, the company’s AI. The AAPL title reached new all-time highs during intraday trading, exceeding $205 with an increase of 6%.
After months of fears that Apple was falling behind in artificial intelligence, a key area for technology investments, the company demonstrated its strength with a series of exciting customer features that integrate artificial intelligence throughout the iPhone experience.
Apple Intelligence, which will debut in iOS 18 later this year and see additional features added early next year, will bring generative AI technology to Apple’s billion-strong customer base.
The Cupertino company’s AI uses a mixed model, exploiting both local resources on the device and cloud resources. Users will be able to receive writing assistance thanks to text correction and generation functions, get automatic summaries And notification prioritization for more efficient management, generate emoji and cartoon images on the fly and much more.
Additionally, Apple Intelligence will also power a completely new version of Sirimore personal and more aware of the context.
The company ensured that all Apple Intelligence features will be free. However, investors are betting that the company’s roadmap will help speed up iPhone upgrades, with the iPhone 16 series starting this fall. Furthermore, they are reviewing their initial expectations, after concerns that Apple could fall behind competitors such as Google and Microsoft.
Apple also showed how will deeply integrate ChatGPT in the iOS and Mac experience, as a fallback solution when Apple’s Artificial Intelligence models fail to adequately respond to user requests. It’s currently unclear what the financial relationship between Apple and OpenAI is, but it looks like a long-term monetization opportunity for the Cupertino company, similar to the search deal that sees Google pay $20 billion a year to be the default search engine in Safari.
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