Thursday 13 June 2024, from 6pm at Mamoiada Social Center, the third meeting will take place aimed at the production realities of Barbagia wine and oil: the experts will talk about the benefits and positive effects of the producer networks in terms of tourism and territorial development, through some of the most successful Italian experiences, and will reflect on the potential for creation of a network of producers from Barbagia together with companies, local administrators and participants interested in the topic. In the second part of the meeting, the collection of participations from the various companies for the promotional-marketing events planned within the project will begin: the Barbagia GAL will support n. 2 promotional-marketing events for local companies, one foreign event, Copenhagen and one event in Italy, Rome, and the organization of an incoming tour aimed at influencers, recruited in strategic markets for the Barbagia area. Launched in January 2024, the participatory and co-design path for the valorization of agri-food supply chains, promoted by Gal Barbagia and coordinated by the experts of Ideazione srl and Enora, is developed within the 2014/2020 Rural Development Program – Measure 19 – Submeasure 19.2.1 – Support for the execution of operations within the participatory local development strategy “SYSTEM ACTIONS” involved more than 30 wine and olive producers, who designed together with the Design and Development experts Enora the events planned abroad and in Italy.
PROGRAM 13 JUNE- Institutional welcome and greetings Luciano Barone, mayor of Mamoiada, and Claudio Perseu, Director of the GAL Barbagia “How to network?”. Paths, conditions and actions for the local system. What stage is Barbagia at today? Stefania Toso, facilitator of Ideazione srl, expert in co-planning for territorial development
Case studies from Italy: productions that enhance the tourism and territorial system Monica Gallo, event manager of Enora
Promotional-marketing events abroad and in Italy – Information on the activities financed by the Barbagia GAL and start of the collection of memberships from interested companies. “Internationalization is a great opportunity for the future of our companies – declares Paolo Puddu, President Gal Barbagia – Our commitment is to consolidate the presence of local excellence on the national and international scene, building bridges between different cultures through agri-food and contributing to the economic and social well-being not only of our communities but also of foreign ones. In an increasingly interconnected global context – continues Paolo Puddu – opening the doors to international markets is not just a strategic choice, but a real necessity, to guarantee long-term competitiveness, the containment of risks and access to new segments of consumers.
