On May 23, 1974, “Il Rischiatutto”, a television quiz program presented, ended by Mike Bongiorno who made history.
Breath to the trumpets
«Breath to the trumpets, Turchetti!» the phrase that Mike Bongiorno addresses to director Piero Turchetti to start the program is the main catchphrase of this program which entered into the custom of the Italians of that period which marks the end of the golden era of the telequiz. The game is built along the lines of the previous ones, with some changes in the structure, but with the inevitable “cabin” in which to lock the competitor.
Sabina Ciuffini
The program also features a Mike Bongiorno with longer hair than in the past and a valet in line with the evolution of youth costumes of the time. Her name is Sabina Ciuffini, she is very young and wears hot pants, micro and maxi skirts with absolute naturalness. Like all the previous assistants, she cannot speak, but she still finds a way to become a character with an article in Playboy that sends the “show quiz master” into a rage. It aired for the first time on February 5, 1970 and closed its doors definitively on May 23, 1974. The golden era of great quizzes that glued crowds to their televisions is now over.
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Writing is my main job, communicating a specialization acquired in the field. In addition to communicating, I also write for theater (a lot), cinema and TV. It’s difficult to talk about a life-long experience. In the Seventies I had my first solid journalistic experience in the Turin weekly “Nuovasocietà” and at the end of that decade I learned my skills in the difficult art of being a press officer in a complex field such as that of special events and musical tours. I have collaborated with countless magazines, I have also directed some and I still direct others. I organized press offices for events, demonstrations and campaigns. I have trained dozens of people who are now successfully engaged in the journalism and communication sector. I have written and scripted commercials and video games. As manager of image and communication campaigns I have also operated outside national borders, reaching as far as Asia and Latin America. From 1999 to 2007 I covered music history and criticism for the newspaper “Liberazione”.
