(Agen Food) – Milan, 23 May. – KFC is preparing to keep its fans glued to their smartphones with a series of offers that will leave you breathless. They’re the new ones Crunchy Dayspromo campaign dedicated exclusively to those who download the KFC app: an incredible offer every day, starting from 28 May and until 1 July.
Crunchy like the unmistakable crunchiness of KFC fried chicken, the only original from Kentucky, prepared by hand every day in the brand’s restaurants. And if the taste of KFC never changes, during Cruchy Days the offers will be continuously renewed: every day a dedicated promotion will be launched, usable only once for 24 hours, for in-app purchases to be consumed at the restaurant or to be collected on site, also in drive mode or with delivery to the car park in the
stores that provide it. It is therefore impossible to be caught unprepared!
Just like in the best TV series, Crunchy Days will have multiple episodes and multiple seasons, but only one protagonist: the only inimitable KFC fried chicken, in all its irresistible variations. Spoiler alert: the first Crunchy Days offer will concern the legendary Kentucky Cheese & Bacon, one of KFC’s most beloved burgers. The next protagonists will be KFC’s most loved products and to discover them just… follow the series on the app!
CREATIVITY AND CREDITS
“A series of offers will start from May 28th that will leave us in suspense, day after day. By any chance, can you think of any other series that make you feel this way?” This is the creative path defined for KFC promotion, which appropriates the language used by TV series and streaming platforms, to create hype about the next offer, to communicate that there will be more episodes and even more seasons, to treat the products as real protagonists.
The new Crunchy Days promo has a supporting communication campaign that uses paid media (YouTube, Meta, Google, TikTok, Moovit), in-store communication, Digital & CRM.
The communication starts today, with a teaser that already reveals the first offer of May 28th and creates anticipation for the next one.
