The ceremony was held in the Alessi Hall of Palazzo Marino, headquarters of the Municipality of Milan Silver Vineyard Award, which every year celebrates with the plant symbolizing passion and industriousness, those who have distinguished themselves in Italy for their work. He was also on stage for the 2024 edition the Neapolitan Ugo Cilento, representative of the eighth generation of the family business Maison Cilento 1780, awarded for the excellence of sartorial art by the president of the Club of Friends of Made in Italy Flavio Mazzolatti for having brought Neapolitan neckwear and sartorial art to levels of excellence with passion, dedication and industriousness, always managing to masterfully combine elegance, style and craftsmanship in a series of garments that make the historic Maison an international unicum.
At his side an exceptional audience made up of prominent figures such as the television presenter Simona Ventura, the actress Lella Costa, the former minister and mayor of Milan Letizia Moratti, the sports director Giuseppe Marotta, the astrophysicist Simonetta Di Pippo, the president of Coldiretti Ettore Prandini, the Rector of the University of Milan-Bicocca Giovanna Iannantuoni, the Director of Thoracic Surgery of the IRCCS National Cancer Institute foundation Ugo Pastorino, the CEO of Arav Group Mena Marano.
Founded in 1780, in the full splendor of the Kingdom of the Two Sicilies, M. Cilento & F.llo represents one of the most important realities in the world of Italian fashion whose history is documented by numerous traces preserved in the historical archive declared by the Ministry of Cultural Heritage and Activities and Tourism for the Campania region of historical interest and therefore subject to protection provisions. «The work carried out by Cilento – we read in the motivation – is highly sartorial, respecting the Neapolitan artisan tradition: the suits, shirts and ties are made by hand and rigorously with unique, precious and elegant fabrics. As well as all the other iconic Cilento articles, which are made by skilled craftsmen following the rules of handmade respecting the principles of elegance, style and tradition typical of a historical reality of great professionalism and seriousness”.
The culture of “made to measure” and the creation of a unique product still represent today “the manifesto of a company that combines passion for its values and defense of a longevity that is difficult to match. «Ours – explained Cilento – is an excellence in the sector recognized throughout the world, strongly anchored to tradition but with an eye always open to evolution and innovation». The company has an office in Naples – on the Riviera di Chiaia, in Palazzo Ludolf – and one in Milan, in via Fiori Oscuri 13, Brera district, in the prestigious premises that had previously hosted the ancient Spezieria di Brera in 1591 and subsequently, since 1812, the Antica Farmacia di Brera. The two locations are included in the Museimpresa circuit, the Italian network of Business Museums and Archives, which brings together over 130 museums and archives of large, medium and small companies that have made the history of Italy.
