There Juventus won the Italian Cup by beating Atalanta 1-0 in the final, a goal scored by Serbian striker Dusan Vlahovic. This is the fifteenth success for the Bianconeri in the tournament, with coach Massimiliano Allegri becoming the most successful coach in history in the competition.
The Bianconeri achieved success after overcoming Lazio in the semi-final, while the Bergamo players – defeated finalists – beat Fiorentina. For Juve, the national cup was the last remaining objective of the season, given the mathematical certainty of participating in the 2024/25 Champions League. But apart from winning a prestigious title, How much is the Italian Cup victory worth for Juventus?
How much is winning the Italian Cup worth? The figures up to the final
According to what I learned from Football and Financegetting to the end of the event is worth it 7.6 million euros for those who lift the trophy: this is the amount they will receive Juventus. All without forgetting the box office receipts for each match played at home in all the previous rounds. But how much is every single pass of the shift worth? Below are the figures collected for each “step” of the direct elimination phase, from the round of 16 to the final at the Olimpico in Rome:
- Reaching the round of 16 – 400 thousand euros;
- Reaching the quarter-finals – 850 thousand euros;
- Reaching the semi-final – 1.7 million euros;
- Losing finalist – 2 million euros
- Victory in the final – 4.6 million euros
How much is an Italian Cup victory worth?? Access to the Super Cup
With the confirmation of the Final Four format for the Italian Super Cup also for 2025, the Italian Cup will be worth even more on an economic level. Access to the final guarantees attendance in Saudi Arabia in January, together with the top two teams in Serie A (Juventus will challenge Milan, second in Serie A, while Atalanta will face Italian champions Inter).
The hosting contract with the Saudis is worth 23 million euros, of which approx 16 million will be distributed to the four participating clubs. They will go to the semi-finalists 1.6 million euroswith Approximately 5 million guaranteed to the losing finalist e Approximately 8 million to the winner of the competition. This means that accessing the final of the Italian Cup, and also considering the Super Cup, will bring a total of one for each club minimum of 6.5 to a maximum of 15.6 million euros.
