(Agen Food) – Ragusa, 14 May. – Agromontethe company expert in the transformation of Sicilian red gold, was proclaimed the winner of the “TouchPoint Awards Identity 2024”for the new design of the Professional line intended for the Ho.Re.Ca channel, curated by the Milanese agency BREAK – Brand & Packaging Design.
“Agromonte – we read in a note – has stood out for its extraordinary ability to ‘reread tradition’, thanks to the graphics with a folkloric flavor of the line of ready-made sauces, pulps, purées and specialties, preserved in 2 kg cans. The design, available in different colors based on the type of product, pays homage to one of the symbols of island art: the Sicilian puppets and is suitable for dressing shelves, corners of restaurants, pizzerias and more”.
The range, different in terms of processing, consistency and tomato variety, includes: Ready-made cherry tomato sauce, Ready-made cherry tomato sauce with cherry tomatoes cut in half, Ready-made datterino tomato sauce, Whole cherry tomatoes immersed in cherry tomato puree, Passata of Yellow Tomato and Yellow Cherry Tomato, Tomato and Datterino Tomato Puree, Tomato Pulp and Datterino Tomato, Semi-dry Cherry Tomato, Semi-dry Tomato.
The aim of the line, in addition to strengthening the Premium positioning of the Brand, is to offer restaurateurs a product with graphics with a strong visual impact, ideal for display and to enrich the environment, thanks to the typical decorations of the Sicilian tradition . A product that therefore does not require storage in the warehouse, capable of guaranteeing high quality to operators in the sector and conveying the value of the raw material.
“We are truly honored by this recognition – they say from Agromonte -. Our challenge is to also speak through the packaging, which must identify the brand and represent the content in the best possible way. The return to raw materials, craftsmanship and tradition represent the needs of the moment and we at Agromonte have tried to recontextualise our image, basing it on these values, with the addition of a touch of modernity and innovation. We also extend special thanks to the BREAK agency who oversaw the new design of the Professional line”.
