The theme of advertising within video games has been explored, and applied, still in a partial way, while Electronic Arts announces that it wants to find a system to actively insert them, even in AAA games sold at full price.
It did so in the annual report on financial results, in which Electronic Arts hinted at its plans regarding monetization and, specifically, the insertion of advertising within his video games.
After a question related to the topic, the CEO Andrew Wilson explained how the company is working to «the dynamic insertion of advertisements into more traditional AAA games».
The idea seems to be already being studied, but at the moment Wilson declares that it is still early on that front, and the company will be very careful about the implementation of advertisements.
Wilson stated:
“Right now we have teams within the company that are trying to make very thoughtful implementations within our gaming experiences.”
In the same comment, Wilson expressed his thoughts on advertising “beyond games”, referencing the video game industry’s recent success on the film and television fronts.
It must be said that Electronic Arts is by no means the first to think about such an inclusion, because many companies are evaluating this same type of proposal.
He did it Xbox, with the possibility of placing adverts within Game Pass also for users subscribers. Just as PlayStation is thinking about it with its exclusives, while companies like Ubisoft they even tried in very clumsy ways, trying to disguise everything with a certain difficulty.
Who knows what the next chapter of the saga will be EA Sports (find the latest one on Amazon) won’t really have many more advertisements at this point.
Furthermore, the topic also generates some interesting reflections. We talked about it in one of our SpazioGames Originals, in which we explained how a judicious use of advertising could be an opportunity, even if risky.
