UDINE – Attendance increased by 16.3%. tourists in Friuli Venezia Giulia in the first three months of 2024 compared to the same period of 2023, exceeding 1.1 million. The greatest increase concerned foreign tourists (+24%), while the share of Italians rose by 10.9%. These are just some of the data illustrated yesterday, 7 May, in Trieste as part of the presentation of the summer season in which the president Massimiliano Fedriga, the tourism councilor Sergio Emidio Bini and the executive director of Promoturismo Iacopo Mestroni took part.
THE NUMBERS
The growth particularly concerned presences in seaside resorts (+46.4%), while the mountains and cities recorded +4.4% and +11.1% respectively. In the first three months there was an increase in particular in arrivals from Ireland (+86%), Germany (+38.6%), Austria (+38.2%), United States (+32.1%), Spain ( +31.2%), Poland (+27.1%). For the summer season, from June to September, according to a survey by Demoskopika, 6.8 million tourist presences are expected (+3.2% compared to 2023), of which 4.4 million are foreigners. Direct tourist spending is expected to increase by 10.2% and could reach around 1 billion euros. The ones who declare the greatest interest in Friuli Venezia Giulia are Austrians, Germans, Czechs and Italians from the Northeast while the age group of tourists is between 36 and 64 years and the beach holiday is the favourite. The majority of those interviewed indicate a hotel or guesthouse as their first choice for spending their holidays. The most popular summer months for Italian tourists to spend their holidays are July and August while foreigners choose the month of July. More than 9 out of 10 interviewees, Italians and foreigners, declare that they know Friuli Venezia Giulia and express their interest in visiting it. 98.4% who visited it would like to return.
THE BUDGET
Fedriga spoke of “comforting and positive results”, underlining that even those forecast for the current year “are higher than expectations”. «We are working for an all-round offer on Friuli Venezia Giulia capable of satisfying the needs of the different types of tourists, also with a renewal of communication – he added – and the presence we have had in the international media, for example in Time Square it made it possible to reach new countries that were out of the reach of Friuli Venezia Giulia”. Despite the pandemic, in the last five years there has been a net increase of around 300 thousand arrivals and almost 700 thousand annual presences. According to Fedriga, “focusing on deseasonalization and the quality of services represents the winning formula”. For his part, Councilor Bini stated that the «consolidated data for the first quarter are growing everywhere, demonstrating that this region is considered beautiful, safe, with affordable prices and capable of offering high quality services compared to other areas of the Village”.
CALENDAR
The new merchandising of the “Io sono Fvg” brand was also presented and will be available for pre-order from today and for purchase from May 20th on the page iosonofvg.it/shop. Among the major events stand out the Sapori Pro Loco (18-19 and 24-26 May at Villa Manin), the Giro d’Italia (24 May, Mortegliano-Sappada), Mittelfest (19-28 July, Cividale), Friuli Doc ( 12-15 September, Udine), Pordenonelegge (18-22 September), Gusti di Frontiera (26-29 September, Gorizia) and Barcolana (4-13 October). And then the great concerts and the facilities open in the mountains starting from the Lussari cable car every day from 1st June to 1st September. The online section for lovers of cycling excursions and the site dedicated to outdoor activities with new trekking routes are new. The results of the Regiondo booking software are also good: from May to October 2023, over 61 thousand users with almost 114 thousand views, over 3,200 tickets sold for experiences and over 37 thousand euros in proceeds.
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