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Huawei has quietly introduced its new flagship smartphone series, the Pura 70, to international markets and pricing in Europe has been revealed. This series, which includes the Pura 70, Pura 70 Pro and Pura 70 Ultra, is distinguished by new camera systems, a renewed aesthetic and an updated naming.
Exclusivity and availability
The Pura 70 Pro+ will remain exclusive to the Chinese market, while the Pura 70, Pura 70 Pro and Pura 70 Ultra models are now available internationally. These devices implement the new Kirin 9010 chipset, manufactured on a 7nm process by SMIC, which promises improvements in processor performance and advanced AI features.
Technical features
The main distinctive features of the Pura 70 series are concentrated around the photographic compartment, housed inside a triangular island on the back:
Huawei Pura 70: Features a 50MP main camera with variable aperture from f/1.4 to f/4.0, a 12MP periscope telephoto lens offering 5x optical zoom, and a 13MP ultra-wide camera.
Huawei Pura 70 Pro: Keeps the 50MP main camera, but upgrades the telephoto lens with a 48MP sensor that offers 3.5x optical zoom and a 12.5MP ultra-wide camera.
Huawei Pura 70 Ultra: The flagship model boasts a 1” sensor and a retractable lens that allows it to capture more light without compromising the slim profile of the device. The variable aperture ranges from f/1.6 to f/4.0, ensuring exceptional performance in low-light conditions. The telephoto lens retains the 3.5x optical zoom but now features a 50 MP sensor with f/2.1 aperture and theoretically infinite autofocus. The ultra-wide camera has a 40MP sensor.
Here you can learn more about it Technical specifications
Software and Smart Features
While the Pura 70 series was launched in China with Harmony OS 4.2, the global version ships with EMUI 14.2. The devices boast several intelligent features, including AI gesture control, powered by generative AI technology. However, the international versions will not support the Beidou satellite calling and messaging feature, which remains exclusive to the Chinese market.
Prices and Availability
Huawei Pura 70: available in black or white, with 12 GB of RAM and 256 GB of storage, at a price of €999.
Huawei Pura 70 Pro: Offered in the same color and memory options for €1,199.
Huawei Pura 70 Ultra: available in three colors with faux leather back (green, black and brown), with 16 GB of RAM and 256 GB of storage, for €1,499.
Pre-orders for all three models are already available in select European countries, with regular sales expected to begin on May 22nd.
