GENGA – Communicating about Rotary and the Club is equivalent to acting in favor of the community to also raise its cultural level. Likewise, Culture at the institutional level acts by integrating, like a magnifying glass.
Mario Carlocchia and Chiara Biondi discussed this in the evening that marked the meeting of the Rotary Club Altavallesina – GrotteFrasassi, chaired by Marco Catani, dedicated to the assumption “Two Contexts one single objective”, a topic debated during an appointment , held at the Le Grotte Restaurant, which had as speakers Mario Carlocchia, vice president and Past President of the Rotary Club of Civitanova Marche Founder of MAP Communication with 46 years of activity in Marketing & Communication and Chiara Biondi, Past President and member of the Inner Club Fabriano, Regional Councilor for Culture, education and sport, youth policies, equal opportunities.
Coordinating the Club meeting was President Marco Catani, who after having illustrated the activities completed, focused on the success achieved this last weekend by the “Health Prevention Day” held in Angeli di Rosora, during which the population was visited free of charge by two leading figures in local healthcare: doctors Roberto Trignani and Giorgio Rossi. Catani, after another preview about the imminence of the “Mannucci” Award award ceremony, went on to introduce the speakers Biondi and Carlocchia.
The latter reported on the topic starting from the development of two terms: cohesion and sharing, words which find full correspondence in Rotary, in particular in the search for young people to involve in its action following the rule of the “Three Circles”, exemplifying the concept with the next developments of the Ancona “Raffaello Sanzio” airport, which will not only be more flights but will soon be able to launch the system of new satellites; as a second business is that of electric drones; third and the demobilization of the planes plus the transformation of the passenger ones into cargo planes. Clear and concrete demonstrations of how Rotary’s promotion strategies must revolve around multiple contexts but on a single objective, otherwise the chances of achieving it are lost, also adding that the Club must interact more and more with the institutional part, taking care of both communication internal and external. Carlocchia’s conclusions, to which Catani’s statements were added, addressed the importance of moving on generational turnover, the ever-increasing involvement of members using internal commissions, the relevance of widening the boundaries of the constituency and the relationship with the information bodies, the social media, not to strengthen contacts with the multifaceted world of young people and certainly not least the interaction with other generations.
As mentioned, communicating Rotary and the Club means acting in favor of the community to also raise the cultural level. Likewise, Culture at the institutional level acts by integrating, like a magnifying glass. Already, the intervention of the regional councilor Chiara Biondi was focused precisely on Culture, for which she holds the delegation.
Di Bandi, Networks aimed at supporting initiatives to help the territory as a driver of development and growth of the cultural level, argued the councilor, citing initiatives with excellent results such as the “Festival Marche Storia”, which involved hundreds of workers, technicians, entertainment personalities as well as many participants including young people, for whom the Region has and is developing the “Imaginary Marche” Festival, with calls for tenders aimed at creating events dedicated to young people, their associations and prefiguring a vision of the future, aiming also on orientation to allow them to make informed choices based on their aspirations with the support of educational teaching. In this context, councilor Chiara Biondi included the cultural and promotional actions that the Rotary Club can implement by leveraging the passion, energy and intelligence of its members committed to improving the world in which we live.
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