Wednesday 8 and Thursday 9 May 2024 will be held at the Genoa Aquarium Congress Center Glocal Communicationsthe Ligurian edition of the digital journalism festival.
Born in 2012 by the editorial team of VareseNews, under the direction of Marco Giovannelli and the production of Riccardo Saporiti and designed to learn about, analyze and talk about the evolution of journalism and communication, the Glocal Festival has always had the aim of overcoming boundaries of the local to embrace a more global perspective.
The Ligurian edition of Glocal
In the digital age, communicating means navigating through an ocean of symbols and messages, where every detail can have a significant impact. Glocal Communications, organized by ANSO in collaboration with Costa Edutainment, PressComm Tech, Ogury, Outbrain, EXTE and Basi Comunicanti, and with the patronage of the Liguria Region, the Municipality of Genoa and the Order of Journalists of Liguriaaims to explore the complexity and multidimensionality of this universe, embracing every aspect of journalism, corporate and institutional communication to scientific dissemination, without neglecting the challenges posed by advertising, social networks and artificial intelligence.
The aim is to provide a holistic understanding of communication, equipping participants with the technical skills needed to tackle a variety of topics. Glocal Communications it is the event to stay updated on the latest trends in the sector, meet colleagues and discuss the future directions of journalism and communication.
COMPLETE GLOCAL COMMUNICATIONS PROGRAM
Wednesday 8 May
Auditorium
9.30: Opening Glocal Communications and institutional greetings
10.30am – 1pm: The science of communicating, to communicate science
Science communication is a fundamental part of a researcher’s work, because it allows us to explain the impact that research has on a cultural and social level. All communication channels can be useful for talking about science because they are aimed at users of different ages, habits and interests.
2.30pm – 3.30pm: Small towns, great communication. The value of land reputation
How the institutional communication of Public Administrations has changed with digital.
3.30pm – 4.15pm: L’Aquila Italian Capital of Culture 2026
Culture as a driving force for growth and as a founding element of an entire community.
4.30pm – 6pm Who still believes in communication and journalism?
The role of media and corporations in the era of skepticism, anti-science and alternative narratives.
Nautilus Room
2.30pm – 4pm: Publishing and artificial intelligence
AI and machine learning do not serve to replace the work of the publisher, but are tools, allies, useful for optimizing times and results.
4.30pm – 6pm: Investigating the climate crisis: environmental investigation tools for a global to local vision
The climate crisis is finally finding more space in the Italian media landscape. But how do we talk about it? Often, unfortunately in a generic and generalist way, when instead naming the companies and businesses responsible would be fundamental. Tracing the chain of responsibility for global phenomena, such as water scarcity in the Middle East, the greenwashing of fossil multinationals, PFAS pollution in Europe and the diversion of European funds for the ecological transition, is even more difficult. An overall and long-term vision is needed. And above all we need funds, time and cross-border collaborations. But the tools are there.
Thursday 9 May
Auditorium
9.30 – 11: Reputations at risk. Companies, organizations, personalities and the new dimension of crises
Transparency, accountability and effective communication are key to managing reputational risk.
09.30 – Publishing and social networks
11.30am – 1pm: Do influencers still influence?
New perspectives of the creators market after the Ferragni-Balocco case which raised numerous questions about the world of influencer marketing.
2.30pm – 4pm: Science communication and scientific citizenship
Dialogue between places where Nature, Art and Technology are made accessible and intelligible and contribute to creating a network at the service of social communication
4.30pm – 6pm: When Europe goes to sea
Circular economy, sustainability and media towards (near) 2030
Nautilus Room
9.30 – 11: Publishing and social networks
Building editorial brands in the digital age
11.30am – 1pm: Publishing, video and podcasts
Thanks to their narrative vocation, videos and podcasts are today among the communication tools preferred by users.
2.30pm – 4pm: Publishing and advertising
Advertising on the web evolves and grows, requiring a balance between traffic and quality content, with an eye always attentive to user privacy.
4.30pm – 6pm: Publishing and brand journalism
How to build a deeper relationship with the public, using journalistic techniques and tools and providing information, insights and entertainment that go beyond mere advertising.
On the site festivalglocal.it you can consult the detailed program of the meetings (many of which can also be followed in streaming), where the panels that include the recognition of training credits for journalists. To obtain them, however, it will be necessary to register on the dedicated platform. The complete program is available at this address.
