The oldest Italian wine family is aiming for the future: Marchesi Antinori invests in robotics

Looking straight to the future, with a great past behind us: Marchesi Antinori, the oldest family in Italian wine (26 generations and over 600 years of history) becomes a shareholder of VitiBot, leader in futuristic machinery for vineyards and part of the Sdf Group , a world leader in the production of tractors and specialized machinery for viticulture. Antinori has already started using these electric robots for soil management in the vineyard rows, and will share its centuries-old know-how with VitiBot for the development and optimization of the project, paving the way for cutting-edge vineyard management in Italy. The new collaboration therefore marks a significant stage in the company’s evolution, underlining its commitment to increasingly sustainable and innovative viticulture.
“Ancient family roots play an important role in our philosophy, but they have never inhibited our innovative spirit – he declares Piero Antinori, honorary president of Marchesi Antinori – and therefore we are pleased to participate in this new challenge together with VitiBot: we believe that man must always have a fundamental role in the wine sector, but we think that technology can help us improve the quality of our wines and our environment. This innovative approach will also contribute to the creation of new highly qualified professional figures for the management of these robots.”
“Welcoming Marchesi Antinori as a shareholder – he states Cédric Bache, CEO and founder of VitiBot – and their prestigious reputation is an honor: the six centuries of heritage spanning over 26 generations and the spirit of innovation are perfectly aligned with our values, our mission to constantly innovate and push the boundaries of winemaking practices. This collaboration strengthens our leading position in the industry and immediately opens up exciting new perspectives.”
Marchesi Antinori thus joins the historic investors of VitiBot, world leader in futuristic machinery for vineyards, such as the Champagne Maisons Roederer, Martell Mumm Perrier-Jouët, Laurent-Perrier, Piper-Heidsieck and Charles Heidsieck, who will continue their commitment as shareholders and members of the Strategic Committee.