Entering a two-wheel market like the Italian one, where historic brands have dominated for decades, is not easy. But here’s who wants to try.
In Italy there are brands that have made the history of two wheels. From Ducati to MV Agusta, passing through Benelli, Moto Guzzi, Gilera. The Italian public is demanding, a lover of beauty and performance. In short, it’s not that easy to conquer. But over the years giants such as Honda, Yamaha and Kawasaki have made it. And lately also KTM. But there is still someone who wants to try.
The announcement was made with great fanfare recently, but it caused a lot of hype, especially on the web. Also because it involves one of the most famous brands in India. That now it wants to compete with the Italian giants and not just in the Bel Paese.
Italy, a new brand arrives for two wheels
The brand is ready to land with us TVS Motor Company. It is an Indian company founded in 1978 with headquarters in Chennai and active in the production of automotive components as well as scooters and motorcycles. It is the third largest motorcycle company in India with a turnover of approximately US$3.2 billion, according to one of the latest data. It is also the second largest two-wheeler exporter in India, with exports to 80 countries.
Sharad Mohan Mishrapresident and head group Strategy of TVS, admitted that entry into Italy is a “strategic step towards realizing our global ambitions“. Specifically, the Indian company is ready to show the public a selection of thermal and electric motorcycles and scooters, just as the market requires today.
Indian management promises product quality and customer satisfaction. And we’ll see if that’s the case. Meanwhile, it is clear that it will be a real assault on our market. Surely the flagship products of this two-wheeled brand will be the TVS Apache 310, available in the sporty RR version and also in the naked RTR version, which features a single-cylinder engine of approximately 34 HP of BMW origin. Another flagship is the TVS Ronin 250 (power of around 20 HP) designed mainly for the city, while the Raider 125 11 HP is the most suitable for beginners. Not to mention the scooters TVS NTORQ 125 And TVS Jupiter 125but also electric TVS iQube S And TVS, which promise autonomy of up to 140 km. And they cannot be missed eBikes.
