Betsson Group HQ in Malta
Betsson Sports will be Inter’s new main sponsor for the 2024/25 season. The Swedish company chose the Nerazzurri club for a precise reason: visibility and importance on a global level. With many competitions to play (and maybe try to win), with Lautaro Martinez and comrades involved in Italy, Europe and the world (fundamental and decisive details).
This year Betsson was the sponsor of the Greek Cup Betsson, last year in Argentina you could read the writing in large letters on the shirts of Boca Juniors and Racing Avellaneda, the same until the end of this season on that of the Colombians of Atletico Medellin. In fact, if it is true that the Stockholm company is at the top in the sector where it was born in the 1960s, in Italy it was still essentially unknown to most people, despite having advertised the Messina and Juve Stabia in the Lega Pro. To therefore have an important immediate return, considering the audience base, a huge investment was decided with the Italian champion team. A non-random choice, deliberately impactful, like that of Francesco Totti to launch the brand in recent months.
To go into specifics and technicalities, Betsson is essentially an ‘Umbrella Company’, with a CEO at central level, but with each individual market being addressed and evaluated individually by those responsible. The company also owns various brands and licenses to be able to operate in Europe: Lithuania, Latvia, Estonia, as well as obviously Sweden, but also around the world, such as Argentina, Kenya, Nigeria and Colombia. Since Betsson AB is listed on the stock exchange, investment news is made public in detail every year.
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