SIAE And Sky have officially reached an agreement to protect the operators who use Sky subscriptions in their premises: both companies announced it. With this agreement the appointees SIAEa company that protects contents in all its forms and the relative remuneration of the same, will take care of ascertaining, in some areas ofItaly, cases of illicit use of the season ticket in public places and possible forms of piracy. In particular, they will verify that, for the viewing of live sporting events in bars, restaurants and other commercial establishments, a subscription is used “Sky Business”.
Matteo FedeliGeneral Manager of SIAEannounces with satisfaction and in detail the main objective of the agreement: “The agreement between SIAE and Sky is part of the fight against all forms of intellectual property infringement, a phenomenon that not only damages individual publishing entities but the entire entertainment, sport and culture sector. It is also with partnerships of this type that copyright is defended and quality content is encouraged.”
Also the CEO of Sky Italia, Andrea Duilioenthusiastically comments on the agreement signed: “Respect for laws and rules is an indispensable value in order to protect the investments made and defend the entire supply chain from any form of unfair competition. This agreement with SIAE allows us to strengthen the activity against the illicit transmission of our exclusive contents to protect all operators who operate in full compliance with the law”.
