«We recognize the same values ​​as the company»

«Jannik Sinner is the new global brand ambassador of De Cecco». The news was announced by the historic Italian company active in the food sector, leader on global markets: «We are happy to announce the collaboration between De Cecco and Jannik Sinner. In the great Italian tennis player we recognized the values ​​that have guided the company since 1831: daily and rigorous commitment, determination, desire to win new challenges on the national and international field. In Jannik we find the principles we believe in: passion, tenacity, the desire to always give the best. We both share the same constant pursuit of excellence».

«The collaboration – explains De Cecco – also arises from the desire of the historic brand to promote a lifestyle in which the pleasures of the table are synonymous with eating well, quality and attention to health». «We are certain – they underline – that Jannik Sinner will be able to represent our commitment to bringing the authentic pleasure of our superior quality to tables all over the world. This partnership is more than a simple commercial collaboration, it is a testimony of the desire of both to share the same goal: bringing the best of Italy to the world».

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