There is a river of money that is arriving or will arrive soon in Viale della Liberazione
These days in the streets of Milan there are many references to Inter’s championship victory. Flags, advertising campaign LEDs and many other references to the second star. This is just the beginning, because, as the Gazzetta dello Sport underlines, there is a river of money that is arriving or will soon arrive in Viale della Liberazione.
“History says that whoever wins a scudetto always increases in value and this concerns the cards of almost all of Simone Inzaghi’s squad, even if here alongside we consider only the jewels that have risen the most in a season: for the five Lautaro-Thuram- Barella-Calha-Bastoni is estimated by market operators to be approximately +150 million from September to May”.
“But there is much more to add to the plate, namely all the commercial activities that revolve around the tricolour. Since it is a different scudetto, precisely because it is starred and historic, the Nerazzurri marketing area which is headed by the CEO corporate Alessandro Antonello is ready to not even touch on the proceeds for the 2021 title”.
“For example, the estimate developed by the club by putting together the prizes it will collect from sponsors and the increase (intangible by definition) of the brand amounts to around 16 million. In a medium-long period what is being sown now will then be reaped “.
