Mastercard is positioning itself for a major entry into the world of Formula 1, aiming to become a new major sponsor. After the entry of HP as title sponsor of Ferrari, Mastercard could soon join the ranks of McLaren with the same formula, with the possibility of renaming the team McLaren Mercedes Mastercard. This move would represent a significant twist in the F1 sponsor landscape, broadening the payments giant’s influence in motorsport, also in response to VISA tying up with VCARB.
Potential Sponsorship Deals and the Hamilton Effect
The situation becomes even more intriguing considering that even the Ferrari itself is in talks with MasterCard, although the role of the brand could be that of main sponsor rather than title sponsor given the signing with HP. Mastercard’s interest in the Italian team was boosted by the arrival of Lewis Hamilton for 2025, a move that can increase the value of the brand by associating it with the 7-time world champion’s Ferrari. With the McLaren already close to realizing the partnership, all eyes are therefore also on the Ferrari to see how these potential collaborations could rewrite marketing and sponsorship strategies in Formula 1.
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