Kanye West talks about his vision of fashion in today’s culture

Kanye West talks about his vision of fashion in today’s culture
Kanye West talks about his vision of fashion in today’s culture

In a new interview released to “Hypebeast”, Kanye West decided to open up, perhaps for the first time in a long time, about some of his ideals, his evolution over the years, his relationship with his wife Bianca Censori and also telling what he thinks of the work done recently together with his eldest daughter North. In particular, the rapper also spoke about his taste in fashion and what, in today’s culture, is still able to stimulate him.

«What excites me now is Gosha YZY clothing» said the rapper, who adds: «It’s like a dream come true because I was obsessed with his work when I was making more expensive YZY clothes. That entire year, I researched and found every piece of Gosha online that I could (…). Later we had a meeting at Sting’s villa in Florence. The combination reminded me of when Miuccia worked with Helmut Lang and now she is working with Raf. But I have heard female stylists say “Miuccia doesn’t need Raf”. Ultimately, there are some personalities that work together. The combination of Miuccia and her husband was the push that made Prada great (…)».

«It’s raining today, so I’m thinking about how we really need to master the go-to raincoat because all you have to do is look around and everyone has that same raincoat (…). I want to see YZY on every block like gas stations. YZY is the supply center. I want to provide that service for the world. Walmart has its own city, and there’s a magic in what they choose, how they collaborate with creatives and designers, and how they understand their customers. Now I’m going to say something a little crazy. Watching fashion shows today I was like, “Damn, no b*tch can sell p*ssy in these clothes. No p*ssy being sold with these.” Man, I watch fashion shows like these clothes are the opposite of pussy. Nobody fucks in these clothes.”

Speaking about his family, however, Ye states: «This is the happiest I’ve ever been in my life. I’m with my wife, with Aus Taylor, my visual director at YZY, with Dov Charney. For the whole year, I was with my loved ones, doing everything alone (…)». Regarding his daughter North, defined by him as “an extraordinary artist”, Kanye underlines how «all the music she is working on, she produces herself (…). When my wife and North are together, I think about how my two favorite artists are. And people haven’t even seen a small piece of the work they’re about to bring.”

Finally, to the interviewer’s question “What led you to sell all your products for $20?”, the rapper responds by stating: «It was crazy. All those who waited two, three months for YZY Pods are the ones who believe they are investing in YZY as a startup. There are people who bought six pairs of pods to really support us. I haven’t felt such a true connection with an audience since The College Dropout. The feeling of having people who believe in the vision (…)».

[? BACKGRID / IPA]

Tags: Ye, Fashion, Kanye west

 
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