Beachwear, demi couture and pret a porter collections in knitwear and fabric, bags, straw hats, bijoux and leather sheets were the leitmotif of the 2024 edition of Lucca Fashion Boulevard, the format that CNA Federmoda created, under the artistic direction by Roberto Corbelli and direction by Alex Leardini, to present the quality of artisan fashion at the Lucca Fashion Week on Friday 28 June[end].
A selection of the collections of: Amateia menstrual costumes, Amelé Collection, Anna Ermini, Borgo Prezioso for Borgo Solaio, Elisa Catini, Italconcia-Conciatori dal 1953, Manù Perè for Manusha Perera and 4U by Fabiola Ronconi were the subject of video and photo shooting in the splendid setting of the city center of Lucca.
The presentation of the fashion collections was then supported by the work of Elisa Nannini Make up artist, Cappini’s Hair and Beauty, AMF by Annamaria Frigo and the Agenzia Formativa Imparaora srl (Lucca office) as well as Monica Zoe Innocenti for the selection of the models.
“With events like these we want to bring fashion craftsmanship back to the historic centers of our cities – he declares Antonio Franceschini, national manager of Cna Federmoda – making this world reclaim places dedicated to narrating how much craftsmanship has represented in the economic and social evolution of our country”. “It is certainly a winning method as confirmed by the many tourists visiting the city who stopped to admire the products of our companies while filming was in progress – continued Franceschini – and were able to enjoy overlapping images given by the current fashion and the historicity of the monuments that served as a backdrop”.
The initiative was then supported by the Municipality of Lucca, the Fondazione Banca del Monte di Lucca and the Palazzo delle Esposizioni of Lucca.
Andrea Giannecchini, President of CNA Luccaexpresses satisfaction with the event which took place and which involved companies from various parts of Italy, confirming the proposal offered by the CNA.
“A beautiful synergy has been created – says Giannecchini – between CNA Federmoda and CNA Impresa Donna Lucca demonstrating the vitality and ability of our organization to involve artisan fashion businesses”.
