(Agen Food) – Sant’Anastasia (Na), 1 July. – After the success of last season it is back “The Formula of Excellence”Antica Formula’s journey in stages to conquer the most loved venues in the Bel Paese.
A calendar full of experiences dedicated to mixology professionals and enthusiasts, to tell the fascinating story and secrets behind the taste of the iconic Vermouth, a symbol of elegance and Italianness.
The tour will arrive on July 5th in Campania with a double special date at Kadavé di Sant’Anastasia (NA) in Piazza Trivio, 19: a sensory experience masterclass dedicated to professionals in collaboration with Dishoom in London and a guest shift night with international guests such as Jake Odlum and Laura Simonelli representing the London venue.
“The Formula of Excellence” was born from the commitment of F.lli Branca Distilleriewhich acquired the Carpano vermouth family in 2001, in spreading knowledge about this made in Italy product, with a multi-stage journey to a selection of refined venues, recognized as excellences of local mixology and which fully reflect the style of Ancient Formula.
The events dedicated to industry professionals, with masterclasses and guided tastings, will be presided over by Master Herbalist of Fratelli Branca Distillerie Matteo Bonoliwho will be accompanied throughout the days by international guest bartenders from the best clubs in London, Berlin and Edinburgh, exceptional guests who will bring their point of view and their personal method of mixing Antica Formula with exclusive signature cocktails.
The evenings open to the public, instead, will include tastings of Antica Fomula with entertainment, ad hoc food pairing and an exclusive drink list signed by the international guest of that stage.
“Today vermouth is experiencing a new rebirth and Antica Formula is the symbol of this new season.” he claims Matteo Bonoli, Master Herbalist of Fratelli Branca Distillerie. “What makes this premium product exceptional is the refinement combined with an unmistakable vintage style and, above all, a complex bouquet with notes of vanilla and saffron. For this reason it is perfect both on the rocks and as an ideal ingredient in classic cocktails, to which it gives a rounded and distinctive taste: a vermouth that has stood the test of time, making generations of enthusiasts fall in love with it and conquering the community of bartenders all over the world. .”
The ritual of the Italian aperitif, which has become part of our lifestyle and culture, began in Turin way back in 1786 when Anthony Benedict Carpanoherbalist and pharmacist, created the formula that would give rise to the Vermouth category, combining herbs and spices with wine.
Carpano, sure of his creation, sent a case to King Vittorio Amedeo III who not only appreciated the gift but decreed its success: his business became popular, noblewomen and gentlemen of the time wanted to taste the new and trendy drink.
As time passed, the traditional recipe underwent evolutions, giving rise to the current Carpano and Punt e Mes. Giuseppe Bernardino Carpano discovered, in the drawer of an old desk of his grandfather Antonio Benedetto, an original recipe that remained secret and hidden, belonging to his ancestor: thus “Antica Formula” was born, faithful to the very first Carpano of 1786 and created maintaining the original craftsmanship . An authentic masterpiece dedicated to the most demanding customers and destined to become the company’s flagship in the following years, the Italian Vermouth par excellence.
Fratelli Branca Distilleries has contributed to this global success thanks to its ability to innovate while fully respecting tradition and the historical recipes of its products, riding the wave of contemporary consumer trends.
The calendar of events is constantly updated, to find out about all the unmissable events dedicated to Antica Formula, visit the official website eventianticaformula.it and the Instagram page @anticaformula_Italia.
