A new prestigious recognition arrives for Vincenzo Castellana, Gelese architect, designer and teacher.
An award that comes as confirmation of a professional activity, as part of a courageous and far-sighted project, in the “Research and Innovation for Business” category
In particular, he received the award as art director for Orografie, a design oriented brand founded by the entrepreneur Giorgia Bartolini who collects the prize with Vincenzo Castellana.
In the Research for Business section, the project path aimed at innovation of meaning even before that of product. The new living rites that intercept the latent needs of a new living scenario between analogue and digital
And it is precisely thanks to the sharing of this vision that the culture of innovation has developed in Orografie which has led to the prestigious recognition of the Compasso d’Oro.
Hybrid thinking, the focus on which the brand is based, was started with foresight before the Covid period.
The first briefing delivered to the designers in 2019 already insisted on the hybridization of behaviors, which were transforming postures, habits, and the use of furnishings.
As Castellana himself states, «The language of objects evolves and determines typological and functional variations. The new living rites intercept the latent needs of a new living scenario, between analogue and digital.” The objects of Orografie are part of this new process of signification.”
The brand’s reflection, as Vincenzo Castellana, professor at several prestigious Italian universities, continues, “started from scientific and university research on the language of things, that is, the way in which meanings are attributed to the objects that surround us and how these objects influence our behaviors”
Therefore objects come to be the materialization of symbolic meanings and cultural contexts, that is, what we define ourselves by.
