It was inaugurated this morningin the presence of the Councilor for Tourism and Productive Activities Teresa Armatothe new Brands of the the municipality of Naples in Town Hall Square.
«Brand Naples» it is an installation composed of 12 panels with the writing “Naples” in Italian and English, located in Piazza Municipio Port side, near via Actonwhich will welcome i tourists arriving in the city by sea and the many visitors to the Piazza Municipio area.
The architect’s project Marco Tatafiore was built and installed by Intersport Advertising by Marco Cicala with the aim of to promote the city and its image further. The «Brand Napoli» will offer tourists the opportunity to take photos selfies with the symbols of Naples. Among these, the San Gennaro painted by Jorit, pizza, babà, the Toledo metro station, Pulcinella, Vesuvius, the view of the gulf and the sea and also Maradona, Palazzo Donn’Anna and the sea of Posillipo.
Armato Councilor: «We are really very happy that there was such an effective response to the announcement which we had done a few months ago. The Brand has more images suggestive or at least more iconic of our city and I have already seen many tourists coming to take photos here, and this is exactly what we wanted. We decided to place it here in the meantime because this is one of the most beautiful squares in Naples which by will of the mayor will also be characterized by artistic installations, there is the Venus of rags and now there is the brand, and then because this brand speaks to tourists, especially the cruise passengers arriving from the port, those arriving from the airport and the station and all those who come here to admire this splendid square from where you can see Castel Sant’Elmo, the Maschio Angioino and some of the most beautiful buildings in our city, in short one of the most iconic places in Naples. I thank thearchitect Tatafiore and a nice group of creatives who worked on this product and we hope that it too will become an attraction for this city already crowded with tourists, in short a Naples increasingly similar to the great European capitals».
