TUSCANY ECONOMY – Sustainable tourism: the CNA initiative

“Sustainable tourism: routes, actions, testimonies”: integrating sustainability into business and corporate strategies to create value in the territories

How to integrate sustainability into the business model and business strategies to create value in the territories, this is the objective of the initiative “Sustainable tourism: routes, actions, testimonies” which will take place next Tuesday 25 June starting at 10 am in the CNA Toscana auditorium (via Alamanni 23 Florence – VII floor). Tuesday 25 June from 10am, CNA Tuscany headquarters.

It will be a moment of reflection organized by CNA Toscana and the Tourism and Commerce Group of CNA Toscana, to explore issues related to the sustainability of the entire tourism chain: agri-food, crafts, tourist services, organized tour operators and professions. All this while also analyzing some experiences already underway.

The initiative dedicated to operators and open to colleagues from the press will see among the participants, the President and Director of CNA Toscana Luca Tonini and Antonio Chiappini, the regional President of the CNA Tourism and Commerce interest group Elisabetta Norfini, the National President of CNA Tourism and Commerce Marco Misischia.

And again, the Director of the Lamma Consortium Bernardo Gozzini, the Director of Toscana Promozione Turistica Francesco Tapinassi, the President of the Master’s Degree Course in Design of Sustainable Tourism Systems UniFi Elena Pirani and the Founder and CEO of the Dream&Charme certification body Giorgio Caire of Lauzet. This will then be followed by an illustration of the experiences of the BVS Birrificio Valdarno Superiore and the Sigeric Consortium.

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