MDthe discount chain with almost 800 stores in Italy, invests in Guidonia and opens a store of almost 1,300 square meters which will be managed by 22 employees, of which 18 are new hires with an average age of 38 years.
The one inaugurated today in via Elsa Morante ang. via Levi Montalcini is the first MD store in Guidonia and the 46th in Lazio. “We have focused on valorising local products – the company says – and on training our employees to offer an increasingly higher level of quality. Among the new hires, 8 come from Guidonia: an added value in terms of experience and knowledge of the area which will allow the new store to become a point of reference”.
The store offers a wide range of food and non-food products, offering a complete assortment of both private label products, controlled and guaranteed by the brand that offers them at unbeatable prices, and a selection of products from big brands “at low prices”. .
With the new point of sale, the Buona Spesa philosophy also arrives in Guidonia, which has guided the brand since its foundation 30 years ago and is based on respect for rules such as convenience, attention to well-being, Made in Italy which represents over 90% of the products offered, environmental and social sustainability. This last point sees the continuation of the collaboration with GOODIFY, the app that allows MD customers to choose which charity to send a donation to at no additional cost to them every time they go shopping.
The new Guidonia store features a selection of cured meats and cheeses from Lazio, and local specialties such as the original hand-made Roman pinsa. The offer continues with MD’s private label references such as Letters from Italy® – typical DOP, DOCG, IGP products – the line I live betterproducts ORGANIC of the dedicated line and the wine shop with the line’s wines Enotrium®. There are also the served delicatessen, butcher and fishmonger counters, as well as the counter reserved for browned bread and the fruit and vegetable department, the flagship of the MD stores.
A new interactive brochure is also making its debut in Guidonia which will allow customers of every category, gender and age to find everything they are looking for by scanning the different QRcodes on the pages, from fresh products to travel, from products for animal friends to household appliances.
The store, equipped with a 101-space car park, will be open every day continuously from 8.00 to 21.00. On the occasion of the new opening of Guidonia, customers will be able to take advantage of a 5 euro discount voucher on a purchase of at least 25.
