Prestigious recognition for Vincenzo Castellana. Today in Milan, the architect, designer and teacher from Gelato received the international “Compasso d’Oro” award, an honorable mention confirming his professional activity, as part of a courageous and far-sighted project, in the category “Research and Innovation for Businesses”
In particular, he received the award as art director for Orografie, a design oriented brand founded by the entrepreneur Giorgia Bartolini.
In the Research for Business section, the project path aimed at innovation of meaning even before that of product. The new living rites that intercept the latent needs of a new living scenario between analogue and digital
And it is precisely thanks to the sharing of this vision that the culture of innovation has developed in Orografie which has led to the prestigious recognition of the Compasso d’Oro.
Hybrid thinking, the focus on which the brand is based, was started with foresight before the Covid period.
The first briefing delivered to the designers in 2019 already insisted on the hybridization of behaviors, which were transforming postures, habits, and the use of furnishings.“
“The language of objects – says Castellana – evolves and determines typological and functional variations. The new living rites intercept the latent needs of a new living scenario, between analogue and digital. The objects of Orografie are inserted into this new process of signification.”
