The Assembly of the League of B has resolved the publication of the final offer to the market relating to the 2024-2027 audiovisual rights, structured “by product” and no longer “by platform”, with a non-derogable minimum value and without foreseeing a deadline of membership.
The subject of the offer includes a direct package reserved for domestic users and a second reserved for public establishments. The fees requested are modulated depending on the number of members. The values indicated were quantified in consideration of the right balance between the trend of the TV market and the significant increase in audiences of the last seasons of League B matches (+1 million contacts in the last year alone).
Numbers, those of the audience, which are certified and recorded a cumulative AMR (average audience) of 23.57 million throughout the championship and 2.6 million for the ten post-season games (playoffs – playouts) , with even matches that surpassed some Serie A matches. Figures that precisely qualify the value of the Serie BKT product.
In this way, Lega B adopts a new strategy to protect the value of its product and respond to the expansion of international competitions which, without any rebalancing of the system, have and are decreasing the investments of broadcaster on domestic competitions of all categories and all European countries.
