From Tuscany to the world, geothermal energy is the protagonist in the new Enel institutional campaign

From Tuscany to the world, geothermal energy is the protagonist in the new Enel institutional campaign
From Tuscany to the world, geothermal energy is the protagonist in the new Enel institutional campaign

Tuscan geothermal energy is among the energy sources featured in Enel’s new institutional campaign which unites past and present, emotionally retracing the company’s long journey from the 1960s to today, making use of the images preserved in the historical archive.

No renewable source represents this evolution better than geothermal energy: Tuscany was the first in the world to give birth to geothermal technologies over two centuries ago, a legacy taken up by Enel which is still today the manager of the only active geothermal power plants in Italy and concentrated between the provinces of Grosseto, Pisa and Siena, capable of generating enough renewable electricity overall to equal 34% of regional demand.

To understand whether geothermal energy (Tuscany) will continue to be part of Enel’s destiny, we need to wait a few more weeks. The Tuscany Region now aims to double the production of energy from geothermal energy, and has the opportunity to start this process by June 30th: by then, in fact, Enel green power is called upon to propose an investment plan that could be worth a twenty-year renewal of the mining concessions underlying the cultivation of geothermal energy.

«Geothermal energy perfectly embodies the slogan “Italy in the world” – the company declares – a Tuscan knowledge which has set a precedent on the planet and which represents a perfect link between past, present and future, which is why even in Enel’s national historical archive, as well as at the Geothermal Museum in Larderello, the geothermal resource is amply narrated both in its evolutionary path for the production of boron and then electricity and in its fascinating historical saga with sources, anecdotes, stories, photos and videos from different eras.”

In this regard, even two exciting frames of the commercial are dedicated to geothermal energy: among the frames transmitted, in fact, the “glorious” gas/steam battery appears first of all, a mobile instrument that was designed at the beginning of the 20th century, in the wake of first studies of François Anselme Payen during the 19th century, by prof. Francesco Anderlini – collaborator of Professor Raffaello Nasini, professor of chemistry at the University of Padua and then Pisa between the end of the 19th century and the beginning of the 20th century, one of the world’s leading experts in research in the field of applied chemistry, with particular reference to geothermal energy – and tested in 1928, to then be refined and brought to the desired result of measuring the correct ratio between gases and geothermal steam directly in the field, in 1975, as highlighted in the commercial.

Finally, in the part dedicated to new clean sources of energy and the subsequent sustainable development of renewables of which the Enel group is the main operator in the world, there appears the beautiful image of a technical representative inside a cooling tower which, at the end of the process of producing electricity thanks to the heat of the Earth, condenses the steam to transform it back into water and reinject it into the subsoil, so as to make the geothermal cycle circular and totally renewable.

 
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