Yesterday the councilor at Tourism of the Veneto Region opened in Venice, at Palazzo Grandi Stazioni, the new participatory path that will lead to the drafting of the third Strategic Plan for Veneto Tourism, which follows in chronological order the 2018-2021 and 2022-2024 Plans, which implemented the Annual Tourism Plans.
The strategic plan for Veneto tourism
“Sustainable quality, governance, destinations, brand, pervasive innovation, business and work, models and products. These are the guidelines on which we will focus during the discussion that will lead to the drafting of the new Strategic Plan for Veneto Tourism, which will outline the critical issues and future strategies of what, with 18 billion in turnover, it is the first regional industry. This third edition of the plan will take us to 2027 with a clear vision on tourism scenarios and governance, thanks to the commitment and sharing of the entire sector supply chain. Today we are faced with numerous challenges, from digital, with which we must deal, from the topic of artificial intelligence for innovative management of destinations, to the valorisation of human capital with necessary and adequate investments in staff training and to create new appeal to work in tourism. The Regional Strategic Plan is the basis for building the future of Veneto, not only in the tourism sector. It is the trigger that will ignite a whole series of reflections on transversal areas, but which indirectly constitute the strength of the regional tourist offer and its growth”.
Reprogramming of strategies
At the kick off meeting held yesterday, the event that officially kicks off the rescheduling of the tourist strategies of Veneto and in which the members of the control room participated and together with the representatives and stakeholders of the Veneto tourism industry, thematic and itinerant working tables will follow for a total of five sessionsin Venice (25-26 June), Treviso (9-10 July) and Padua (23-24 July).
The overall plan, shared with chairpersons, table participants and the control room, must be approved by the regional council (approximately by the end of September/beginning of October), and subsequently presented and officially adopted by the regional council.
Tags: Veneto Tourism Department, Tourism Strategic Plan 25/27
