One of the most used products, toilet paper, has undergone a significant increase in prices in Italy, with retail prices rising by an average of +44% in the last 3 years. This was stated by the Consumption Training and Research Center (Crc) which processed the data published on the Mimit observatory, comparing current prices with those in force in 2021. Ansa reports it.
A pack of 4 rolls cost on average 1.74 euros in Italy in 2021, while today, for the same pack, an average of 2.51 euros are spent, with an increase of exactly +44.2%. – states the Crc – Bolzano is the city where toilet paper costs the most, 3.40 for a pack of 4 rolls, followed by Grosseto (3.15 euros), Udine (3.06 euros) and Trento (3.03 ). On the other side of the ranking, Syracuse, with an average price of 1.77 euros, is the cheapest province in Italy, followed by Bari (1.81 euros) and Mantua (1.87 euros).
If we analyze the trend of retail prices between 2021 and 2024, it emerges that the heaviest price increases are recorded in Grosseto and Ferrara, with a change in prices exceeding +89%, +85% in Bolzano, Udine and Livorno.
The provinces where toilet paper increased the least in the three-year period are Messina (+14.5%), Bari (+15.3%) and Vercelli (+17.3%). “It is estimated that the toilet paper market in Italy is worth around 1.2 billion euros per year. – states the president of the Crc scientific committee, Furio Truzzi – Such an indispensable good that, as will be remembered, during the pandemic it was one of the first to disappear from supermarket shelves, with citizens purchasing large stocks of this good. There are several factors weighing on the price increases: first of all the crisis of raw materials, with the war in Ukraine which led to a collapse in imports of wood from Russia from which the cellulose essential for producing toilet paper is obtained, and the consequent rise in international short fiber prices, which rose by 68% in January compared to pre-price increases. Then there are the higher production costs determined by the high energy costs.”
