Data recording pursues two classes of objectives based on their origin.
Data collected from guest visitors
The first class of purposes is related to the data that is collected from all visitors to the site pages. The principle that governs the storage of this information in the archive is the control of the public’s satisfaction with the information offering of the newspaper. Editorial planning pursues the general aim of meeting the readers’ favor in satisfying the cognitive and axiological needs relating to the understanding of contemporary social, political and cultural reality. Monitoring user behavior allows us to recognize the information urgencies most felt by the public, with the aim of welcoming them and filling them in the most effective way possible.
In detail, therefore, the first class of purposes can be analyzed as follows:
- activation of Google Analytics services
- statistical reading of user behavior and properties for the optimization of the editorial plan and the improvement of the service towards the public;
- data aggregation for statistical marketing examinations.
The processing carried out for these purposes is based on a legitimate interest of the Data Controller.
Data provided by registered users
Registered users enjoy a privileged relationship with GSG. The collection of data allows us to ensure the profiling services necessary to personalize the representation of the contents. In addition to managing the customization mechanisms, user registration allows you to activate the writing mechanisms at various privilege levels: from commenting to editing posts in the Brains community.
In detail, the objectives of this class of data are:
- profiling and personalization of the service
- access to the writing platform
- data aggregation for statistical marketing examinations
- optional sending of newsletters and alerts
The processing carried out for these purposes is carried out with the specific consent provided by the user during registration.
Subject to the explicit consent of the interested party, such data may be used for commercial purposes (advertising, promotional and marketing) by GSG or third-party companies.
Please enable strictly necessary cookies so we can save your preferences!
