A new banking brand has recently appeared on the local scene.
We are talking about Mediobanca Premier, the bank dedicated to the management of savings and investments of Italian families, with a particular interest for professionals and entrepreneurs.
For the first time, the prestigious brand of Mediobanca, the institution founded in 1946 by Raffaele Mattioli and Enrico Cuccia and which has always been the financial partner of large and medium-sized Italian companies, appears on the street through Mediobanca Premier, a new brand that merges two assets worth. On the one hand, Mediobanca’s over 70 years of expertise in the financial markets, on the other, the experience of CheBanca! which in 15 years has traced a path of evolution and growth, supported today by an excellent digital and multi-channel platform and by a qualified offering of asset management and consultancy.
The birth of the new brand was celebrated during the two events organized this week at the Pesaro and Ancona branches. An opportunity for the Area Manager Paolo Cuccovillo, for the Branch Managers – Marco Filippini (in Pesaro) and Sara Carnevali (in Ancona) – as well as for the top management of the Bank to meet their customers. The spaces of both branches, recently renovated, today stand out not only for the new logo, but also for elegance, privacy and functionality in the consultancy activity, in line with the attention placed on asset management, the fulcrum of the bank’s model .
However, this is not a simple rebranding, but a new ambitious project, as testified by the Area Manager Paolo Cuccovillo: “With Mediobanca Premier we will address a higher range of customers through the development of a new offer and the use of a brand that is very attractive to customers and professionals in the sector. We aspire to reach customers with assets above 500 thousand euros, be they families, professionals or entrepreneurs. To meet their needs we will leverage all the skills of the Mediobanca Group. I am referring primarily to the synergies with Corporate & Investment Banking, which are fundamental to becoming attractive to business customers”.
Continuing, Gianluca Talato, deputy general manager and central commercial director, stated: “Our growth is rapidly accelerating in territories characterized by a thriving network of small and medium-sized businesses and artisan workshops. We are talking about over 118 thousand VAT numbers and family businesses , which today we can best support in the choices of personal and corporate wealth management, thanks to a top-level Wealth Management platform. We are currently present in the region with a network of 8 bankers and 17 financial consultants and with 2 bank branches in in addition to four financial advisor offices, we do not rule out strengthening our presence.”
Talato concludes: “Our focus on high-end customers is guaranteed by substantial investments not only in new products and services as well as through new openings and the inclusion of new colleagues, but also in the continuous commitment to innovation, which has always been a characterizing trait of our DNA. Further confirmation of this is the recent launch of the Premier Business platform: specifically designed for small and medium-sized businesses, it allows you to integrate various functions, from daily management to the operation of investment and credit products, as well as allowing remote collaboration between advisors and customer”.
