Ranieri, today and tomorrow: campaign for the return of the “coach” to Napoli

Ranieri, today and tomorrow: campaign for the return of the “coach” to Napoli

Let’s put it this way: save and earn. These days, with an Instagrammable plot, making a good impression (yes, because of that “narrative” dictatorship thing) while spending little is a luxury. Napoli has yet another opportunity to mix things up, to think and then act outside the box: can put Claudio Ranieri back on the Napoli bench. This time we go beyond the endorsements that we dedicated to him in less emergency times. Let’s launch a really nice campaign. Title: Ran-yesterday, today and tomorrow. De Sica won an Oscar for it, De Laurentiis knows it.

The first post-Maradonian Naples entrusted to Ranieri, we admit, is ours Madeleine. A comfortable, almost cuddly idea of ​​how a coach should work in spite of the passing decades, of tactical fashions, of the hysteria of presidents and owners, of champions and stand-ins, of titles and salvations. Ranieri faced that season of Neapolitans who did not resign themselves to the end of the golden age (reminds you of anything?) with his never detached, elegant and terribly high-performance composure. The definition of “Mr. Coach”. The same sport that Carlo Ancelotti practices.

Ranieri, an endless career around the world

Now that he has achieved another – the salvation of Cagliari, taken to Serie B in January last year – his entire infinite career comes back to mind. It’s the trap that sometimes debases those who have a career like this. A world tour that took him from Spain to England, from France to Greece, to his Roma, to Juve, to Inter and indeed to Napoli. He led Atletico Madrid, Valencia (with whom he won a European Super Cup), Chelsea for four years, but also Monaco which he took from French Serie B to second place in Ligue1 in two years. And obviously Leicester which is a registered brand in the history of football. He coached Batistuta and Totti, James and Martial, Lampard and John Terry, Zubizarreta and Zola, Del Piero and Vardy. And Pavoletti, of course.

Ranieri has the past in his surname, but a present that is provincial. And a tomorrow in constant updating. Because he has always conjugated the game without possessive adjectives. Mine, yours, damn? You reiterated this in an interview not long ago:

«I change as football changes. I adapt, I update myself with the latest trends. My strength is precisely change. I feel like a modern, European coach, and what’s more I have experience that speaks volumes. My football is to win. It’s about defending well and attacking better. It’s knowing your team well, knowing the limits and not sending them into disarray. Football is simple, it’s the coaches who make it difficult.”

Napoli still have time: Ran-yesterday, today and tomorrow.