After the great success of last year and the presentation of the Summer Tour which took place in Fano in April, Sky Sport’s Calciomercato L’Originale program is ready to return to the city of Fortuna from 3 to 7 June.
Calciomercato L’Originale is one of the sports programs with the highest ratings in Italy. The program has become a must over the years Sky Sports thanks to the trio composed of Alessandro Bonanthe creator and host of the format, Gianluca Di Marziowhich recounts the day’s operations, and Faynawhich collects the most unusual curiosities from the web.
With an audience that reaches i 400,000 spectators per episode and a total of over 2 million users involved every week through live broadcasts, reruns and social channels, “Calciomercato L’Originale” is broadcast live every evening from Monday to Friday at 11pm. In addition, reruns are scheduled during the mornings and afternoons, ensuring overall coverage of 20 programs per week which intercepts different time slots.
In total they will be approximately 20 hours of broadcast to give a postcard of the Marche in all its splendor, “exploiting” the image of Fano as a showcase of the day.
This year too, the evocative atmosphere of the was chosen for the main connection Church of San Francesco (from 11pm to midnight) but every day there will be other connections to symbolic places of the city and excursions inland or to other beaches on the Marche coast.
The promotion also includes the diffusion, at the opening and closing of the broadcasts, of the official promotional video of the Marche Region. Interviews are also planned with representatives of institutions and interested parties to explain the regional and city of Fortuna policies relating to tourism and the promotion of its brand. During the week, outdoor shots will be taken to enhance local history (linked to the Roman era), art, culture, traditions (such as maritime ones), typical products and much more.
In addition to Alessandro Bonan, Gianluca Di Marzio, Fayna, Luca Marchetti, who will be in Fano from 3 to 7 June, other well-known faces from the sporting world will take turns as guests. Starting from Beppe Bergomihistoric Inter captain and now commentator for Sky Sport a Lorenzo Minotti, another flag in this case of Parma. But it will also be there in Fano Federica Masolinfor many years a commentator on Formula One and now moved to the Champions League and many others.
This is the daily schedule:
Monday 3 June: Giuseppe Bergomi, Paolo Condò, Lorenzo Minotti
Tuesday 4 June: Giuseppe Bergomi, Massimo Marianella, Lorenzo Minotti
Wednesday 5 June: Veronica Baldaccini, Aldo Serena, Massimo Marianella
Thursday 6 June: Aldo Serena, Marco Bucciantini, Gianfranco Teotino
Friday 7 June: Gianfranco Teotino, Federica Masolin, Giancarlo Marocchi, Marco Bucciantini
