There Vanoli Basketball Cremona wins the Marketing Project of the Year award leaving the other two steps of the podium to Umana Reyer Venezia and Dolomiti Energia Trentino, according to the ranking drawn up by LBA, Advisor Infront Italy and LBA’s sponsors.
The project awarded as marketing idea of the year from Serie A basketball is the “Vanoli Green Lab” for, we read in the motivation, “a social and environmental project for the City of Cremona which raises awareness among the population on the theme of ecology and respect for the planet, combines respect for the environment with the values that sport is capable of transmitting and is a path that aims at reforestation with a high social impact, which looks at climate change through the community for its own future”.
A great recognition for Roberto Spagnoli, Marketing Manager of Vanoli Basket Cremona, and his team, who are carrying out initiatives aimed at the Cremona community to create an even stronger bond with the culture of our city. “We are really proud of this important recognition resulting from a project strongly desired and carried forward this season but which will continue in the next two. A great result for our entire company and our team in support of the city of Cremona – commented the biancoblù marketing manager, also extending thanks to the partner SPI – Società Prefabbricati per Infrastrutture – who supported our “Vanoli” project from the beginning Green Lab” and to the Municipality of Cremona for their collaboration”.
The project
A social project that combines respect for the environment with the values that sport transmits. Not a single project but a path that continues over several seasons and with different stakeholders in the city. “Carrying out reforestation with a high social impact means taking action for climate change through communities and for their own future – explains Vanoli in a note – Reforesting where it is really needed, involving the youth sector and our partner companies in the creation and planting of the projects. We do this by responding to local needs by supporting people to resist the effects of the climate crisis. In the project we adopt regenerative agroforestry: a method that allows us to re-establish soil fertility and safeguard biodiversity by creating stable ecosystems in balance with people”.
The objective of the project is to raise awareness among the population on the topic of ecology and respect for the planet, it combines respect for the environment with the values that sport is capable of transmitting and is a path that aims at reforestation with a high social impact, that looks at climate change through the community for its own future.
In the next three years, 685 trees will be planted on 6,000 m2, with maintenance paid by the Club until 2027; activities are planned inside the forest for members, fans and sponsoring companies.
The departure
The project was started on the occasion of the challenge at PalaRadi between Vanoli Cremona and Bertram Tortona, finished 83 to 67 in favor of coach Cavina’s boys who had thus obtained a heavy victory in “green” terms since for every point scored a new tree would have been planted: 83 points which were worth 83 donated trees.
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