Milan, 15 May. (askanews) – A crucial sector in which Italy is an international leader. The Italian flag flies high in the vending and automatic distribution sector. In our country there are around 4 thousand activities in the sector, with a turnover of 2 billion euros in 2023 with 5 billion in consumption provided. And Venditalia has arrived at Fieramilano Rho, the most important international event of automatic distribution, organized by Venditalia Servizi and promoted by CONFIDA, the Italian Association of Automatic Distribution. We spoke with Ernesto Piloni, President of Venditalia: “The vending sector is in a historic moment, there are some difficulties due to the increases in raw materials, however we have a strong desire to grow and the companies that represent vending are motivated driven by the world leadership they have in a market that has very respectable numbers.” And there were many new things in Rho. From products to materials, through the provision of services. Always with the customer and his needs at the center of everything. So here are the mini lockers for hot and cold dishes from Bianchi or the Vai machine with an innovative visual design. Rhea conquered everyone with her panettone cappuccino created by her famous machines all over the world, while Flo brought the first plastic free glass. Ernesto Piloni, President of Venditalia, concluded thus: “We have had Venditalia at the Milano City fair for several editions, the numbers have grown and this year we have moved to Rho. We immediately committed ourselves to finding the objectives: this year we are tracing the carbon food print. We will try to improve ourselves in the next editions. The big news is the growth of digital payments of +5% every year, 30% of vending machines already have an app for payment, for interaction with the consumer. machines are equipped with touch where there is a new and revolutionary consumer experience.” Well-known products and curious solutions. For a locomotive sector of the Italian economy, which has always aimed for excellence.
