Three letters that gives thirty years symbolize an entire territory. Friuli DOC is the largest event dedicated to the food and wine of Friuli Venezia-Giulia. An increasingly popular event that showcases, in streets and squares of Udine, in the clubs and taverns where it started in 1994, the excellence of the regional territory, enriching and renewing itself year after year. Starting with Friulian wines, cured meats with his majesty San Daniele ham, Montasio and other traditional cheeses, Gubanaare all protagonists of a constantly evolving food and wine offer, which every year for the four days of Friuli DOC attracts hundreds of thousands of people from all over Italy and neighboring countriesin an event that develops and intersects with the monuments, culture and history of the city of Udine.
This is the concept that summarizes the new image of Friuli DOCpresented today together with the site put online, which will be the setting for the event in these preview months and during its progress, in the second weekend of September.
The Friuli Doc logo.
The image first unites the three iconic letters of the event (D, O and C) to the illustrations representing the Friulian food and wine excellences and the symbolic places of Udine. Among the colorful images, the clock tower in Piazza Libertà is immediately recognisable, followed by the Duomo and the Bollani Arch. In central location is the Castle of Udinethe double-facade church of San Giacomo in the central square of the same name, the fountain in Piazza Libertà and finally the Loggia del Lionello.
In the lower part, to accompany the most historic and characteristic places in the historic center of the city, the excellences of the Friulian table are presented, starting with white wine, moving on to cured meats, and the typical dish par excellence of the region, frico with polenta. Continuing, you can see the cheeses, cured meats, dark grapes for the production of red wines, but also fish and seafood products.
In In the middle there are people, and not just the producers who safeguard traditional practicesbut they perfect and renew them year after year and put them on display in Friuli Doc, but also the people who gather in the city every year to celebrate and spend days full of joy and good taste.
The climate of joy is in fact the second common thread which distinguishes the new image of the Udine event. The colors are lively, cheerful and bright, testifying to a climate of celebration and fun that increasingly aims to be the setting for Friuli Doc, especially on the occasion of his thirtieth birthday, for which important innovations are in the workshop.
Prospects for the future
The first of the innovations is the graphic communication of what in effect is themost important event of the year in Udine and Friuli. The first step was precisely the creation of an eye-catching, joyful and pleasant look, which will also be the spirit and appearance during the event in September. The objective is to restore the image of a festive, convivial city, which inlatest edition has already seen an increase in sales of dishes, drinks and typical products between 15 and 20%the municipal administration reports.
Palazzo D’Aronco, with the image presented today, intends to accompany the communication of Friuli Doc in the next two years. This is, as the Udine Municipality says, the first step in an ambitious communication process that aims to make the event make a definitive leap in quality. The prospect is to attract the most important tourist flows from neighboring countries and more and more visitors from all over Italy, while at the same time consolidating the role of Udine as the historical capital city of Friuli, but also of the science and technique of regional food and wine.
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