Three letters that have symbolized an entire territory for thirty years. Friuli DOC is the largest event dedicated to the food and wine of Friuli Venezia-Giulia. An increasingly popular event that showcases the excellence of the regional territory in the streets and squares of Udine, in the clubs and taverns where it began in 1994, enriching and renewing itself year after year. Starting from the Friulian wines, the cured meats with his majesty the San Daniele ham, the Montasio and the other traditional cheeses, the Gubana, are all protagonists of a constantly evolving food and wine offer, which every year for the four days of Friuli DOC attracts hundreds of thousands of people from all over Italy and neighboring countries, in an event that develops and intersects with the monuments, culture and history of the city of Udine.
This is the concept that summarizes the new image of Friuli DOC, presented today together with the website put online, which will be the setting for the event in these preview months and during its duration, in the second weekend of September.
How the image is made
The image firstly combines the three iconic letters of the event (D, O and C) with illustrations representing Friulian food and wine excellences and the symbolic places of Udine. Among the colorful images, the clock tower in Piazza Libertà is immediately recognisable, followed by the Duomo and the Bollani Arch. In a central position there is the Castle of Udine, the double-facade church of San Giacomo in the central square of the same name, the fountain in Piazza Libertà and finally the Loggia del Lionello.
In the lower part, to accompany the most historic and characteristic places of the city’s historic centre, are the excellences of the Friulian cuisine, starting with white wine, moving on to cured meats, and the typical dish par excellence of the region, frico with polenta . Continuing, you can see the cheeses, cured meats, dark grapes for the production of red wines, but also fish and seafood products.
In the middle there are people, and not only the producers who safeguard the traditional practices, but perfect and renew them year after year and put them on display at Friuli Doc, but also the people who gather in the city every year to celebrate and spend days full of joy and good taste.
The climate of joy is in fact the second common thread that distinguishes the new image of the Udine event. The colors are lively, cheerful and bright, testifying to a climate of celebration and fun that increasingly aims to be the setting for Friuli Doc, especially on the occasion of his thirtieth birthday, for which important innovations are in the workshop.
Prospects for the future
The first of the new features is the graphic communication of what is in all respects the most important event of the year in Udine and Friuli. The first step was precisely the creation of an eye-catching, joyful and pleasant look, which will also be the spirit and appearance during the event in September. The objective is to restore the image of a festive, convivial city, which in the last edition has already seen an increase in sales of dishes, drinks and typical products of between 15 and 20%, according to the municipal administration. .
Palazzo D’Aronco, with the image presented today, intends to accompany the communication of Friuli Doc over the next two years. This is, as the Udine Municipality says, the first step in an ambitious communication process that aims to make the event make a definitive leap in quality. The prospect is to attract the most important tourist flows from neighboring countries and more and more visitors from all over Italy, while consolidating the role of Udine as the historical capital city of Friuli, but also of the science and technique of regional food and wine.
