StraWoman Borgo FaxHall returns to Piacenza, a non-competitive 5 km walk scheduled for Saturday 18 May. The event, which aims to promote all-round female well-being, was presented at Palazzo Farnese by the Sports Councilor Mario Dadatithe president of the Italia Runners Sporting Club, Sergio Palazzothe manager of the Curves gym Simona Aloi, Chiara Azzali And Andrea Pallaro of the management of Borgo Faxhall.
The meeting is set at 2pm at the Borgo FaxHall Shopping Gallery, where you can register, collect the race kit and take part in recreational and sporting activities. There will be a warm-up by personal trainers from Curves, the gym for women only, and music from Radio Bruno, the official radio of the event.
The start will be at 3pm: a river of pink jerseys will liven up the streets of the historic center of Piacenza. The march is at a free pace, everyone will be able to choose their own pace. The 5 km route will allow you to discover (or rediscover) the symbolic places of the city: from the Facsal, to Piazza Sant’Antonino, to Piazza Cavalli, via Cavour, via Romagnosi, piazza Duomo, via Alberoni up to the starting point, Borgo Faxhall.
Upon arrival, final refreshments, cool-down, awards and participation medal will await all participants. There will be many pink-themed initiatives and surprises during the entire event. An opportunity to spend some time together with friends, doing low-impact physical activity with a charitable purpose.
WeWorld – StraWoman® has always supported sport as a driver of social change and for the 2024 edition is running together with WeWorld to stop violence against women. By adding one euro to your registration you will be able to guarantee support for the WeWorld Women’s Spaces, places of listening and support dedicated to women who are facing a moment of particular fragility or who are victims of violence. With the aim of helping them take back their lives, WeWorld aims to build a world free from violence against women.
BORGO FAXHALL – Borgo FaxHall is a shopping mall immersed in the heart of the city of Piacenza, 10 minutes from the historic centre, easily reachable by car or public transport, in fact it is located next to the bus stop and the train station. Borgo FaxHall offers a pleasant and convenient shopping experience, thanks to over 25 businesses present, including Sigma, Pittarosso, Pepco, McDonald’s, OdStore, HiPoke’, Sarni Oro and many other bar/restaurant, shopping and service businesses , you can find the complete list of shops on the website https://www.borgofaxhall.it/negozi
NATURAL POINT – Natural Point has been promoting the achievement of well-being for 30 years with the Magnesium Supremo® supplement line. Physical activity is an essential part of living a full and healthy life, combined with a healthy diet and, when necessary, correct supplementation. We support initiatives that allow you to rediscover and rediscover the desire to move, take care of yourself and socialize to unlock the full potential of your life, rediscovering your psycho-physical well-being and maintaining your state of health.
Pharmacy. – Lafarmacia., retail brand of the Hippocrates Holding SpA Società Benefit Group, leader in the pharmaceutical sector, joins StraWoman, the sporting event that celebrates female empowerment through sport and wellbeing. This partnership aims to promote psychological and physical well-being and support the fight against violence against women. “This collaboration reflects our commitment to health and empowerment, and we are thrilled to support StraWoman on its journey to inspire and motivate women across Italy.” commented the co-CEOs and co-Founders of Hippocrates Holding, Davide Tavaniello and Rodolfo Guarino.
CURVES – Curves is the largest women’s fitness franchise in the world, with over 5000 specialized centers. Every day we help more than 10,000 million women achieve their goals, regardless of their level of training. Piacenza, with almost 700 active members, is the first club in Italy and second in Europe. We marry the StraWoman project in perfect harmony with our philosophy of well-being, aggregative and non-competitive.”
REGISTRATION – The registration fee is €13.00 and includes a technical t-shirt, race bag and bib, participation medal, final refreshment, gadgets offered by the event partners, race insurance and medical assistance. You can register online via the website https://www.strawoman.it/iscriveti-online-piacenza-18-maggio/ or at the Curves gym in via Cesare Calciati 13, Piacenza.
TECHNICAL ORGANIZATION – The technical organization is of Italia Runners, an amateur sports club created with the aim of supporting athletics activities, promoting in particular the discipline of running, also through the organization of events for recreational purposes – aggregation.
MARKETING & COMMUNICATION – StraWoman® is a concept of Eventi WoW, an event organization and communication agency, creator of innovative and popular personalized formats linked to sporting and entertainment events. Other highly successful thematic events involving both professional and amateur athletes include: Fluo Run®, Babbo Running® and 31 Run.
All information on https://www.strawoman.it/ – Tel. 331.4370677.
