Entrepreneurs in the stands: “Great pride”

Carpi, one’s working reality, and the red and white team. These are the three passions that unite some local entrepreneurs who in recent years have demonstrated, in addition to their ability in their respective professional fields, a strong footballing faith towards their ‘home’ team, Carpi, and are now rejoicing in the long-awaited promotion to the Serie A C. Among those who have strongly believed in this team is Cesare Roberto, owner and president of Sarchio, a Carpi company that has been offering a healthy and natural diet based on organic, gluten-free and vegan products since 1982. ‘Carpi per Scelta’ could be the motto behind the entrepreneur Roberto’s decision to support the team by becoming a retro sponsor: “We are among the pioneers of organic, always attentive to the quality of raw materials and the environment, and the The choice to support Carpi is based on the harmony of values ​​and planning. It was a matter of ‘heart’. I thought of making a material contribution as a sponsor to the efforts of president Claudio Lazzaretti who have been there in recent years. he really did his best to bring our boys back to the level of the category. And he did it! It was right to contribute – explains Roberto – both to support the team and the entire territory, because there is no sport that gives more. visibility as much as football, which is therefore a positive driving force for everyone’s related activities. It is a real pride for the city to have a team at a category level.” “I tried to follow them as much as possible – he continues – both at home and away, enjoying beautiful and engaging football. A healthy and balanced group was created: they fully deserved this promotion”.

Cesarino Capelli, owner of ‘Cesarino Gomme’, which he opened in 1980 and is a true Carpi institution, definitely has Carpi in his heart and in his DNA. “I am 77 years old and I have supported Carpi since I was a child – says Cesarino –. I have always played football: as a boy in the Carpi youth team with Ciccio Siligardi, then in the second team, ‘Folgore Carpi’, in Promozione, until I became went to military service. My role? Striker with a habit of scoring (laughs, ed.)! At 30 years old, I became the coach of the amateur ‘Dorando Pietri’: on Sunday mornings we played the match and in the afternoon we went to watch the match. Carpi who was in D. And I never stopped: at home or away I always follow them, I also started a group of fan friends, the ‘Bolliti'”. At the Cabassi stadium, among others, the ‘Cesarino Gomme’ advertising billboard stands out: “I congratulate the president Lazzaretti, the boys, the staff and also the fans: not even in Serie A have I seen such a beautiful curve!”.

Red and white blood flows in the veins of Fabrizio Monari, of ‘Monari’ Srl of Carpi, engaged for 40 years in the creation of floors, coverings and custom-made bathroom furniture, with the use of ceramics, wood, marble, natural stones, mosaics, grains . “I have been a Carpi fan since I was a child – remembers Fabrizio, 49 years old –. Dad always took me to watch the matches”. Franco Monari (who passed away in March 2014) was, in fact, in the nineties, sponsor and manager of Carpi, as well as advisor and CEO. Even the writing of ‘Monari’ accompanies the red and white matches at the Cabassi: “Now I bring my son to the stadium, it is a passion that has been handed down between generations. The promotion was a beautiful and not obvious victory, my applause goes to Lazzaretti and to the whole club: playing football is not easy, especially in a small place like Carpi. After the glories and subsequent falls, Carpi has now managed to make us dream again.” Among the loyal fans, also Giovanni Arletti from Chimar (a leading company specializing in the production of industrial packaging) and his wife Francesca Praudi, who have been subscribers to Cabassi for over 10 years: “On Sunday we were at the stadium and enjoyed the promotion. I immediately wrote to Lazzaretti to congratulate, the commitment has brought great results!”.

 
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