BARI – The celebrations organized for the centenary of Peroni Beer have ended. For its century of history in the city, the company met the people of Bari in a three-day party hosted by “El Chiringuito”. Since its arrival in the city in 1924, Birra Peroni has over time become a point of reference for the local economy and its iconic brand a symbol of union and tradition for the community.
To celebrate this anniversary, always keeping an eye on the future, the company has planned a series of events during 2024, which will involve the local community and which will coincide with some of the most important events for the city, such as the one it has just concluded on the occasion of the patronal feast.
In this regard, again on the occasion of Saint Nicholas, some of the Birra Peroni employees, who work in Bari between the factory and the sales force, were engaged in a cleaning activity in the Molo area together with Legambiente.
For Federico Sannella, Corporate Affairs Director of Birra Peroni «since we arrived here, 100 years ago, we have planted deep roots in this territory and it was an honor for us to be able to work with the whole community on the development of the economic and cultural fabric of the cities ».
