The new showroom of the Turin Porsche Center has been inaugurated
• The Turin showroom is transformed into Destination Porsche, a multifunctional space inspired by the architectural concept of the Stuttgart house.
• The structural renovation of the Turin Porsche Center represents a piece of the broader transformation project, which sees the private space also become a point of aggregation, in a spirit of restitution which is part of the brand’s philosophy.
• The new Destination Porsche in Turin will host a series of high-level events, giving customers and enthusiasts an experience in harmony with their interests.
The Porsche Center in Turin “changes scope” and becomes Destination Porsche, a multifunctional space inspired by the revolutionary architectural concept of the Stuttgart company. The headquarters remains in Strada della Pronda 52/88, but is completely renovated, adopting structural and experiential solutions in line with the new target groups that the brand intends to address.
Entering the new Turin Destination, you immerse yourself in a dynamic and engaging environment, where every detail is designed to enhance the Porsche soul. The facade, characterized by five horizontal aluminum blades, which recall the air intakes of the iconic 911, already represents a preview of the experiential journey that awaits inside. The exhibition itinerary unfolds through various thematic modules, from new products to Porsche Approved Used Vehicles and the timeless charm of classic cars, each designed to be flexible and adaptable to customer needs. Everything revolves around the “Porscheplatz”, a large lounge area that welcomes enthusiasts and customers: a place of conviviality and relaxation, where you can enjoy a good coffee while admiring the cars on display, organize work meetings or attend exclusive events.
The structural renovation of the Turin Porsche Center, already a point of reference for fans of the brand in Piedmont, represents in fact only one piece of the broader transformation project, which sees the private space also become a point of aggregation, in a spirit of restitution that is part of the brand’s philosophy.
Bruno Allevi
